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Mahou’s “Labels” are the Best Regional or Local Campaign in the Eficacia 2024 Awards
“Etiquetas”, by the creative agency &Rosàs for Mahou, with Tango and Zenith Media as collaborating agencies, has been chosen by the jury of the ...
This is the ranking of leading agencies in the Eficacia 2024 Awards
This edition of the Eficacia Awards has left us with honors of 40 trophies -excluding the special recognition and including both the Grand Prize ...
Pingüino Torreblanca and the Mono Madrid campaign for Movistar alarms, Ondas 2024 Radio Advertising Awards
*Faith of errors: In a first version of this news it appeared that the “Summer packaging” campaign had been designed by iProspect. The information ...
More quantity and price adjustments: the measures of big brands to correct ‘shrinkflation’ and win back customers
In times of economic complexity, many brands try to reduce costs and tighten profit margins, and to do so they apply techniques such as ...
Wallapop, Gold for Brand Building at the Eficacia 2024 Awards
Wallapop has been recognized with Gold in the Brand Building category in the Efficiency Awards 2024an award shared with creative agencies Revolt and Monkey ...
Advertising dresses up for the 26th edition of the Eficacia Awards
This Thursday the 26th edition of the Efficiency Awardsone of the events marked on the calendar of the Spanish advertising industry. It is an ...
Banco Santander promotes the first band of Generation Z born on social networks
In a context in which social networks are the dominant platform for creative expression for young peopleThis summer, Banco Santander launched the #LouderTogether initiative ...
The events sector in Spain signs its first collective agreement
For the first time in history, event organizing companies in Spain will have a own collective agreement. This new agreement, signed by AEVEA (Associated ...
Outdoor advertising has contributed more than 1,650 million euros to cities in the last decade, according to La Fede
The outdoor advertising has made a contribution, through the minimum fee, of 1,651 million euros to cities over the years between 2014 and 2023 ...
Media price inflation will grow over the next two years, according to WFA
The media price inflation It will be one of the elements that mark the development of the advertising industry over the next two years. ...
