Education
Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
In a moment of transformation for marketing, marked by algorithms and generative artificial intelligence, pressure grows to achieve results, especially in the short term. ...
The new “hybrid hierarchy”: when performance is compensated with flexibility and teleworking
He telecommuting It is becoming a privilege. As bigger and larger companies are requiring their employees who work five days a week from the ...
Kellogg’s extol his iconic character in the exterior advertising of his European campaign
A giant rooster touring the streets of Madrid. That is the image with which Kellogg’s It materialized, at the end of last year, the ...
Cheetos delves into the passion for your product with a typography made with the other hand
Most people usually enjoy their favorite snacks using their dominant hand, which leaves people unable to perform certain actions. In the case of designers, ...
In terms of intimacy, are you or the mattress? Pikolin raises the question in his new campaign
When intimacy is scarce in a couple, are you or the mattress? Pikolin Raise the question in your new campaign, entitled “Will it be ...
“The time has come to stop playing with the rules of others”: Juan García-Escudero and Jesús Lada launch Creative Studio skin
Juan García-Scuderuntil March of last year Chief Creative Officer of TBWA/Spain; and Jesús Lada, Creative Director of Havas until last June, have launched their ...
Belén Esteban and Victoria Federica announce the first collection for women of Nude Project
From the “princess of the town” to the granddaughter of a king. That is, from Belén Esteban until Victoria Federica. That is the wide ...
Telefónica announces a generative AI platform to develop virtual attendees
Telefónica continues with its commitment to artificial intelligence and through Telefónica Tech, Its subsidiary focused on solution development for digital transformation, has announced the ...
Santander consolidates his creative and media purchase account in Publicis
Santander has announced the assignment of its creativity and purchase of media advertising worldwide Publicis Groupe, which has been selected after a contest process ...
A Pepinillos Transfer or how McDonald’s highlights consumers’ rituals with their products
A hungry and clueless look that deviates to the fried potatoes that a friend eats. A lap turned into a table into a train ...
