Education
The trends that drive the "Premiumization" In food and three keys to brands
Telling a story, raising experiences and adapting to consumers’ demands. Those are some of the measures that brands can put into practice to embrace ...
The Odyssey of the Wilson ball and its degradation, the interactive history of this campaign on ocean pollution
“Shipwrecked 25 years ago, but they will need centuries to disappear” The deteriorated form of Wilsonthe iconic volleyball ball of the movie “Náufrago”, starring ...
Confeti, Youth and Freedom: The Citroën Ami revolutionizes the city in its most daring campaign
Citroën It has been proposed to change the rules of the mobility game and its AMI model is a perfect crop field to achieve ...
Mondelēz demands Aldi for imitation of Oreo Packaging, Chips Ahoy and other brands
Mondelēz International, Oreo or Chips Ahoy Owner Group, has filed a lawsuit on the US division of the German supermarket chain ALDI for use ...
Eurovision and the Champions League boost television-Event in May
The television It is the channel chosen by consumers to follow the great cultural, social and sports events. This is highlighted by media data ...
A sequence plan with Ángela Molina, Manuel Carrasco or Nil Ojeda, the new Mó de Multiopticas campaign
The actresses Ángela Molina and María Pedrazathe musician Gray, The singer Manuel Carrasco and the content creator Nil Ojeda. Five different profiles, with unique ...
Circular creativity: how to get the most out of an idea
We live in the Era of the ideasand the authentic transformation facing organizations is not technological, but creative. We are people like you or ...
The Irina Shayk model and a Mallorcan villa and many swimsuits: the summer announcement of El Corte Inglés
The first heat wave of the summer period accompanies the launch of the summer ad The English Court, A spot with which the store ...
Kitkat wants the Z generation to take a smartphone breath
For decades, Kitkat has been synonymous with taking a break. Now, the brand in Canada is encouraging the Gene generation To disconnect, leaving aside ...
McDonald’s communicates with “bites” that accepts bikes and scooters in his mcauto
McDonald’s took advantage of the International Day for Sustainable Transport to communicate that the brand already allows access the McAuto la Carril by bike ...
