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92% of marketing directors in the United Kingdom would change their profession for the weight that technology has in their role
More than 90% of marketing directors in the United Kingdom recognize that they would not have chosen this race if they had known to ...
The singer Leire Martínez "detach" from Van Gogh’s ear in the new Wallapop campaign
Leire Martínez, who for 17 years was a vocalist of Van Gogh’s ear, his departure from the band announced last October, causing a musical ...
The budget dedicated to PR and the perceived value of communication agencies grows, according to Scopen
Advertisers consider that their communication agency contributes, on average, to grow their business by 16%. And the budget that allocates public relations has grown ...
Uber Eats wins the Emmy Award for Best Ads
Following his successful role in the series “Succession”, actor Brian Cox has become a usual face of advertising in recent years. And his collaboration ...
Sérum de Medusa and a bubble gun: this skincare routine satirizes with beauty trends
A jellyfish sting serum that is applied by a bubble gun. It is the ridiculous product that has devised the Coats cosmetic brand to ...
Reddit also wants to be a search engine
With artificial intelligence transforming the way we seek information on the Internet, some technological companies, such as OpenAi, are developing their own search capabilities. ...
Atresmedia Buy Clear Channel in Spain
The exclusive Clear Channel has sold their business in Spain to the Atresmedia group. An operation that is valued at 115 million euros, as ...
The “relevant novelty” is key to the value of Pernod Ricard brands
The relevant innovation, added to marketing investments, are promoting sustainable value of the long -term brands of Pernod Ricard. This has been pointed out ...
Ray-Ban reinforces his cultural commitment with a campaign inspired by Korean aesthetics and aimed at generation Z
Ray-Ban has launched a new global campaign inspired by Korean pop culture under the name “Ray-Ban.exe”, a strategic movement with which the brand seeks ...
Brad Pitt stars in Lola Mullenlowe’s first global campaign
De’lonchi has released a new international campaign starring Brad Pitt and directed by filmmaker Taika Waititi, in which both reinterpret with humor and elegance ...
