Education


Brand, communication and culture: the keys to create an agency
“I had not realized that I told you to launch an agency in the midst of a fade pandemic” This is what he said, ...

AX redefines its brand activation in the Arenal Sound with a sensory experience from a bed
AX, the Unilever deodorants and fragrances brand, has presented a new activation strategy in the Arenal Sound Festival Under the concept “Too Close To.” ...

Lidl creates an exclusive jacket inspired by oasis to connect with fans
The entire world is excited to reachine on the reunion of Oasis, But in the United Kingdom, a native country of the musical duo, ...

Heineken creates a telephone rate to reduce the use of screens and promote human connection
Disconnect from technology to connect with people. That is what Heineken It has long promoted a purpose that has been reflected throughout the last ...

Second EGM of 2025: Exterior grows and overcomes television, which occupies third place
The Association for Media Research (AIMC) has shared the second wave data of the General Media Study (EGM) of 2025, which quarterly offers a ...

The Sports Brand distances and the Running Strava app parade with athletes in Paris Fashion Week
What would happen if a fashion catwalk could not be seen because it happens too fast? The answer has been given by the Concept ...

Switzerland includes animal cruelty in food labeling such as meat or milk
Most consumers do not deliberate foods that have involved animal cruelty, but perhaps due to ignorance. Swiss seeks to end this situation with the ...

Burger King activates an ambassadors campaign with Lola Lolita, Roro, Ceciary and Djmariio as protagonists
Burger King has presented “The Grand King”a strategic action of influencer marketing that brings together four of the content creators with the greatest scope ...


