Education

Jeff Goodby
Jeff Goodby

Brand, communication and culture: the keys to create an agency

“I had not realized that I told you to launch an agency in the midst of a fade pandemic” This is what he said, ...
Jane Anderson
AX redefines its brand activation in the Arenal Sound with a sensory experience from a bed

AX redefines its brand activation in the Arenal Sound with a sensory experience from a bed

AX, the Unilever deodorants and fragrances brand, has presented a new activation strategy in the Arenal Sound Festival Under the concept “Too Close To.” ...
Jane Anderson
Metricool adds an artificial intelligence layer to social networks management

Metricool adds an artificial intelligence layer to social networks management

Metricole has released the launch of Metrilab Aiits new functionality promoted by artificial intelligence with which the platform puts available to professionals and marketing ...
Jane Anderson
Chaqueta de Lidl inspirada en Oasis

Lidl creates an exclusive jacket inspired by oasis to connect with fans

The entire world is excited to reachine on the reunion of Oasis, But in the United Kingdom, a native country of the musical duo, ...
Jane Anderson
Mano sujetando un teléfono móvil con un mensaje de Heineken

Heineken creates a telephone rate to reduce the use of screens and promote human connection

Disconnect from technology to connect with people. That is what Heineken It has long promoted a purpose that has been reflected throughout the last ...
Jane Anderson
Personas con pancartas LGTBIQ+ a lo largo de los años

“Signs of Pride”: Llyc recovers banners with current messages to claim LGTBIQ+ rights

The rights of LGTBIQ+ collective They are at risk. Throughout the last three years more than 90 legal initiatives have cut community rights worldwide, ...
Jane Anderson
Second EGM of 2025: Exterior grows and overcomes television, which occupies third place

Second EGM of 2025: Exterior grows and overcomes television, which occupies third place

The Association for Media Research (AIMC) has shared the second wave data of the General Media Study (EGM) of 2025, which quarterly offers a ...
Jane Anderson
un hombre vestido de running desfilando por la pasarela de paris

The Sports Brand distances and the Running Strava app parade with athletes in Paris Fashion Week

What would happen if a fashion catwalk could not be seen because it happens too fast? The answer has been given by the Concept ...
Jane Anderson
Bandejas de carne con etiquetas

Switzerland includes animal cruelty in food labeling such as meat or milk

Most consumers do not deliberate foods that have involved animal cruelty, but perhaps due to ignorance. Swiss seeks to end this situation with the ...
Jane Anderson
la influencer roro en un momento del rodaje

Burger King activates an ambassadors campaign with Lola Lolita, Roro, Ceciary and Djmariio as protagonists

Burger King has presented “The Grand King”a strategic action of influencer marketing that brings together four of the content creators with the greatest scope ...
Jane Anderson