Education
Coca-Cola and Converse celebrate self-expression in the cobranding of shoes
Two iconic brands have joined in a cobranding. Coca-Cola and Converse have promoted a collaboration that results in an exclusive collection of sneakers that ...
Generation Z is not one: Edelman identifies two divergent realities within the segment
For years, generation Z has been presented as a homogeneous block: diverse, compromised, digital and with a new approach to life, work and consumption. ...
Notco will allow to recreate the human aroma with AI to relieve pet anxiety
At the end of last year the Chilean Food Innovation Company and the Latin American multinational of flavors and fragrances Cramer announced an association ...
Xbox works on a free version with ads for its cloud video game service
Advertising is also reaching video game subscription plans. And Microsoft is working on a free model with ads for Xbox Cloud Gaming, the Xbox ...
The 365 Obrador Pitteri Chain elevates the notoriety of its “Joanet” by Kitat
An innovative product that is born from a collaboration based on shared values such as quality, closeness and passion for doing things differently.This is ...
MasterCard launches its advertising business to capitalize on purchases data
The MasterCard Financial Services Technology Company has officially presented MasterCard Commerce Media, its advertising business that will allow advertisers to take advantage of the ...
Artificial intelligence is not destroying employment, according to Yale University’s analysis
Neither labor apocalypse, nor imminent disruption. Almost three years after the launch of Chatgpt, artificial intelligence has not caused any discernible structural change in ...
NTT Data integrates the Bungalow25 agency to expand Tangity’s creative capabilities
The technological consultant NTT Data has acquired the Creative Agency Bungalow25, which will be integrated in Tangity, the international marketing, sales, experience and creativity ...
Just Eat brings the debate between brain and stomach to life when ordering delivery in its new campaign
When ordering food at home, the whole body is involved. A kind of battle is established between the stomach, which asks for something comforting; ...
Pepsico faces the challenge of eliminating synthetic dyes in their products without giving up color or flavor
Pepsico is immersed in the challenge of maintaining the vibrant and recognizable appearance of iconic products such as Gatorade, Cheetos or Mountain Dew but ...
