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Domino's renews its identity: new colors and a name that evokes the appetizing
Domino's renews its identity: new colors and a name that evokes the appetizing

Domino’s renews its identity: new colors and a name that evokes the appetizing

Domino’s wanted to make its visual identity as appetizing as its pizza and has promoted a rebranding to modernize its image and better connect ...
Jane Anderson
Amazon installs medication vending machines in its One Medical clinics

Amazon installs medication vending machines in its One Medical clinics

Amazon continues to expand its presence in the healthcare sector with an innovation that reconfigures the experience of picking up medications. Starting in December, ...
Jane Anderson
McCann will be in charge of Mapfre's new global brand campaign and remains its creative partner in Spain

McCann will be in charge of Mapfre’s new global brand campaign and remains its creative partner in Spain

The relationship between Mapfre and McCann is consolidated and expanded. The agency has been the winner of the competition called by the insurer for ...
Jane Anderson
Some companies are adopting a shoeless policy to improve well-being and creativity

Some companies are adopting a shoeless policy to improve well-being and creativity

Socks, slippers and even foot warmers are beginning to form part of the dress code in certain technology offices in the United Kingdom and ...
Jane Anderson
Mujer usando Duolingo en el móvil

Duolingo launches its own advertising platform

The language learning platform Duolingo joins the trend of proprietary advertising platforms, which Mastercard and American Express have recently joined. The objective of all ...
Jane Anderson
Carlos Vela comiendo un Dorito gigante en la cámara del estadio

DoorDash turns the stadium camera into advertising support with former soccer player Carlos Vela as the protagonist

During the Los Angeles Football Club match on October 5, DoorDash surprised fans with a live advertising action that blurred the lines between sponsorship, ...
Jane Anderson
Chica luce vestido creado por Heinz

Heinz France creates a haute couture dress to celebrate the passion for ketchup

Heinz considers its ketchup to be much more than a tomato sauce. He already considers him a cultural icon with the ability to inspire ...
Jane Anderson
Interfaz del Modo IA de Google

“It is designed to understand what you are really looking for”: Google’s AI Mode arrives in Spain

Google is already deploying its AI Mode in Spain. This means that Internet users in our country will now be able to use the ...
Jane Anderson
El set de rodaje de Los Frescos, el podcast de Lidl

Lidl launches its own podcast to boost healthy eating with humor and closeness

Lidl has made the leap to the territory of the audio with the launch of “Los Fresco de Lidl”, his first podcast of his ...
Jane Anderson
The future "paradoxical" strategy: it weakens in agencies while customer demand grows

The future “paradoxical” strategy: it weakens in agencies while customer demand grows

The strategy in the agencies is going through a critical moment. This is reflected in the 2025 edition of the “The Future of Strategy” ...
Jane Anderson