Education

Daydream, the agent of AI who promises to move forward in the fashion shopping experience
Daydream, the agent of AI who promises to move forward in the fashion shopping experience

Daydream, the agent of AI who promises to move forward in the fashion shopping experience

With questions, curiosity and good taste. This is how the consumer buys fashion through the Internet, as they understand it from Daydream. It is ...
Jane Anderson
un hombre frente a dos puertas, una roja y otra verde

Google wants to compensate for traffic drop in the media with Offerwall

In the middle of the growing discomfort of digital media Due to the traffic drop derived from the new search with artificial intelligence, Google ...
Jane Anderson
Louis Vuitton raises the shopping experience with a luxury cruise -shaped store in Shanghai

Louis Vuitton raises the shopping experience with a luxury cruise -shaped store in Shanghai

The luxury brand Louis Vuitton has presented “The Louis”, A ship -shaped store in the center of Shanghai. It is a space that, according ...
Jane Anderson
Polaroid launches a campaign that embraces the analog and challenges the dictatorship of the screens

Polaroid launches a campaign that embraces the analog and challenges the dictatorship of the screens

In a world where screens occupy everything -work, leisure, memory, desire -, Polaroid He has decided to launch a clear and nostalgic message between ...
Jane Anderson
Ikea Norway shows that its products are essential in a campaign that captures life

Ikea Norway shows that its products are essential in a campaign that captures life

IKEA It has achieved, over the years, that its products are part of the day -to -day life of millions of people worldwide. He ...
Jane Anderson
Beatriz Navarro

Beatriz Navarro, new president of the Spain Marketing Association

Beatriz NavarroMarketing Director at Renault, has been chosen as the new president of the Spain Marketing Association (AMKT). The appointment took place in the ...
Jane Anderson
We speak with Barça Studios about motherhood in football and the strategic value of content

We speak with Barça Studios about motherhood in football and the strategic value of content

Last June 11 Barça Onethe streaming platform of the FC Barcelonapremiered the documentary “Mother and football”, One of its most ambitious original productions. Of ...
Jane Anderson
The brand, consistency and value: lessons that Cannes Lions leaves, according to WARC

The brand, consistency and value: lessons that Cannes Lions leaves, according to WARC

Shorten the distance between marketing and senior management, work consistency or avoid the loss of quality in products and services were some of the ...
Jane Anderson
Cannes Lions withdraws the Grand Prix from Creative Data to the DM9 agency, of the DDB network, for manipulation at Case Study

Cannes Lions withdraws the Grand Prix from Creative Data to the DM9 agency, of the DDB network, for manipulation at Case Study

Cannes Lions has confirmed that, after consulting with the agency DM9, the winning project of the Grand Prix in Creative Data“Efficient Way to pay” ...
Jane Anderson
Unilever acquires DR Squatch, the company of handmade products for male care with DNA DNA

Unilever acquires DR Squatch, the company of handmade products for male care with DNA DNA

Unilever has acquired Dr Squatchthe American male personal care brand known for its irreverent tone and its natural approach. The operation, whose figure has ...
Jane Anderson