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Jimmy Fallon Lanza "On Brand", a reality show about the creative process in advertising
Jimmy Fallon Lanza "On Brand", a reality show about the creative process in advertising

Jimmy Fallon Lanza “On Brand”, a reality show about the creative process in advertising

Jimmy Fallon has entered fully into the field of marketing with the premiere of “On Brand”, a new reality show in the NBC that ...
Jane Anderson
"Make real friends": The reaction of users to a controversial campaign of an AI

"Make real friends": The reaction of users to a controversial campaign of an AI

The artificial intelligence startup Friend has allocated a million dollars to an external advertising campaign that has been mainly activated in the New York ...
Jane Anderson
Heineken transforms forgotten roofs into social spaces with "revival rooftop"

Heineken transforms forgotten roofs into social spaces with “revival rooftop”

Heineken has launched a new global initiative that combines art, architecture, technology and social awareness: “Roftop revival”, a campaign that transforms scourge into disuse ...
Jane Anderson
Un atasco de coches con el texto sobreimpreso "brum" y un emoji de una mano

The Basque Government resorts to humor to promote public transport: “Less Brum and more Pi”

The Sustainable Mobility Department of the Basque Government has launched an advertising campaign to promote the use of public transport, appealing to humor as ...
Jane Anderson
una imagen de perfil con el coche de volkswagen y al lado el perro salchicha

Volkswagen revives his classic advertising with a sausage dog as a contemporary wink

Volkswagen has launched in Australia a new long -distance creative platform inspired by its legendary printed ads of the 60s. The first spot, created ...
Jane Anderson
Nuevo logotipo de Florette

Florette updates your image with a minimalist approach and reinforces your link with freshness

Florette, the brand of salads and vegetables ready to consume, has renewed its visual identity after more than a decade. The movement, according to ...
Jane Anderson
Madre e hija posando vestidas con ropa vaquera

GAP resorts to Gwyneth Paltrow and her daughter Apple to consolidate her commitment to intergenerational denim

GAP continues to bet on Denim’s narrative as a thread between generations. The brand has had Gwyneth Paltrow and his daughter Apple Martin as ...
Jane Anderson
Colgante con forma de mariposa

The Lala milk brand joins a jewelry store to move its purpose with a solidarity pendant

A butterfly is the symbol that unites the Lala milk brand with the Jewelry Moss Moss firm. Both Mexican companies have the insect as ...
Jane Anderson
Hombre viendo la televisión tumbado en el sofá

26 million Spaniards saw traditional television in September every day

The return to school and work routine has improved consumption and television audience data, after an August which, as usual, has been marked by ...
Jane Anderson
Una mano sosteniendo un móvil para hacer una foto del paisaje de una carretera de montaña

Tiktok launches a new advertising format to boost reservations in hotels and tourist destinations

Tiktok has launched a new advertising format specifically for the travel sector. Under the name of Travel Ads, the new solution is designed to ...
Jane Anderson