Education
Foster’s Hollywood is repositioned around fun and disconnection with "Fun wins!"
The American food chain Foster’s Hollywood has completed a strategic repositioning process, three years after relaunching the brand seeking to enhance its presence in ...
When the brand accompanies the business: a conversation with Alejandro Hermo, CEO of Goiko
It is not possible to have a good brand strategy if the marketing area does not have influence over what happens in the field ...
Maintaining brand relevance is the constant challenge. Senior management is becoming more aware every day
More than 200 professionals from the Spanish marketing industry shared learnings and conversations at Visa Marketing Now 2025, a meeting promoted by Visa and ...
The Argentine channel TyC Sports pays tribute to the referees with a fun love story
Soccer players have millions of followers around the world. The referees, on the other hand, not so many. But they find at least one ...
Llaollao positions itself around enjoyment and posits its frozen yogurt as an ally of spontaneity
In a market full of options, whether it’s the movie to watch on streaming platforms or the food to order at home, indecision has ...
Scars and swellings sculpted in bronze: Frida makes the postpartum visible with a statue
The Lindo Wing of St Mary’s Hospital in London is one of the most internationally recognized maternity areas. Mainly because figures from the British ...
Some answers to combat market saturation and speed
More than 200 professionals from the Spanish marketing industry shared learnings and conversations at Visa Marketing Now 2025, a meeting promoted by Visa and ...
Charge, disconnect and connect: the method that accompanies creativity
It is not a particularly Christmas story, but Netflix wanted to release “Klaus”, its first major animated film, as close to Christmas as possible, ...
Gap bets on animation to connect with nostalgia and the feminine universe in its new campaign
Gap enters the territory of animation with a delicate and evocative campaign to present its collaboration with designer Sandy Liang, known for her aesthetic ...
It’s not just how it looks, it’s how it works: Apple highlights its focus on design
“Design is not just how it looks and feels. Design is how it works”. The quote, spoken by Steve Jobs, Founder of Apple, in ...
