Education
Zalando launches its Beauty category in Spain to consolidate its lifestyle ecosystem
Zalando, one of the great leaders in European e-commerce in fashion and lifestyle, has officially announced the launch of its Beauty category in the ...
Red Cross launches its first brand campaign to make visible the “Everyday Catastrophes”
The Spanish Red Cross has launched its first brand campaign under the premise that we all recognize its presence in major emergencies -earthquakes, wars, ...
An “impossible” contest to take off objects, the street marketing action of an adhesive brand
A kayak, an arcade machine or a barbecue are the heavy objects that Australians have tried to unstick from a wall in the new ...
CEOs are stepping up investment in AI and training to ensure growth, according to KPMG
CEOs’ confidence in the global economy has fallen to levels seen during the pandemic, but the vast majority of them are optimistic about the ...
Lay’s renews its logo and packaging giving prominence to “real potatoes”
The chips in Lay’s bags come from real potatoes. Carefully selected and purposefully grown potatoes. This is what the PepsiCo brand wants to remind ...
Anthropic turns a New York kiosk into a space to think and disconnect from digital noise
At a time when the discourse around artificial intelligence moves between fascination and fatigue, Anthropic – the company that created the Claude chatbot – ...
American Express also launches its own advertising platform
The capitalization and exploitation of their own data by companies directly or indirectly linked to commerce is leading to the development of their own ...
Uber turns waiting into a love story to connect with new suburban audiences
Uber has turned something mundane like wait time into an emotional brand statement. With its new campaign “There Are Drivers in Your Area”, the ...
Spotify gives rhythm to advertising with “Tunetorials”, an album for marketing professionals
“How to develop a multi-format campaign” or “How to reach your target audience”. They are not the titles of the lessons in an advertising ...
The Sharpener becomes advertising support for the launch of “Ghost of Yōtei”, the new PlayStation video game
The sharpener, an iconic figure in the Spanish urban imagination, has stopped announcing his whistle through the streets to become an advertising vehicle for ...
