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Cannes Lions imposes more strict criteria to guarantee authenticity in the campaigns registered
The International Creativity Festival Cannes Lions has announced the implementation of new global standards of integrity and responsibility which will be applicable to all ...
Ferrero Buy WK Kellogg, Cereal Division, for 3.1 billion dollars
WK Kellogg has agreed to be acquired by the owner of Ferrero Rocher in an operation valued at approximately 3,100 million dollars. The transaction ...
Mentolín and Pingüino Torreblanca breathe humor in their new digital campaign
“We explain to the world bieeeeeeeeeeeen you are breathing with mentoles” It is the claim – literal and sustained – with which Mentolin Throw ...
Makro converts office desks into points of sale with “deskshops”
Makro Colombianext to the VML agency, he has launched “Deskshops”an initiative that redefines the relationship between wholesale consumption, informal entrepreneurship and urban microdistribution. The ...
Marta Gutiérrez leaves Ogilvy and assumes the direction of Dentsu Creative
Marta Gutiérrezso far senior vice president of Ogilvy Spain and CEO of Ogilvy Madrid, has left the company and joins Dentsu Creative assuming CEO’s ...
New Balance chooses Rosalia as a brand ambassador and communicates it with a campaign in five acts
New Balance has announced the incorporation of Rosalia As a global ambassador, in a movement that expands the traditional limits of the sports marketing ...
Cindy Rose, executive of Microsoft, will happen to Mark Read as WPP CEO
The advertising holding WPP He has already chosen the person who will take over from his CEO, Mark Readwhen this leaves the company at ...
The Carloteña converts its 99% chicken into a manifesto of advertising honesty
La Carloteña has launched a new campaign for roasted breast that articulates a simple but forceful idea: its product is composed of 99% for ...
Hiscox surprises with a wine stained letter to communicate its high -end home insurance
After focusing on copyright infractions and real advertising disasters, HISCOX AND UNCOMMON They sign a new campaign piece, this time in the field of ...
The Menorner launches the first chapter of a hilarious series on the figure of the “creative consultant”
Can an ice cream mark have a metapublicitarian speech? The Menornera company with 85 years of history, has just demonstrated that yes and that, ...
