Education
Highly creative ideas are the most effective, according to Warc
Creativity is a key factor for campaign performance and advertising effectiveness. Numerous investigations have concluded this over the years and new conclusions from Warc ...
Pingüino Torreblanca and Mono Madrid win again at the Ondas 2025 Radio Advertising Awards
The Ondas Awards, organized annually by Grupo Prisa through Radio Barcelona, a Cadena Ser station, have revealed the winners of their 72nd edition. The ...
PayPal integrates into ChatGPT to facilitate purchases and lead the future of agentic commerce
PayPal has announced a strategic agreement with OpenAI to integrate its digital wallet within ChatGPT, allowing users to make purchases directly from the conversational ...
From assistants to model customization: Adobe expands the creative opportunities of AI in its ecosystem
Redefine the creative process from ideation to production. That is the objective of the innovations that Adobe has introduced in terms of artificial intelligence, ...
Adobe and YouTube join forces to create Shorts with integrated professional editing
Adobe and YouTube have announced a strategic alliance to bring professional video editing directly to the YouTube Shorts ecosystem. The integration will be featured ...
Samsung shows advertising on the screens of its smart and connected refrigerators
Samsung’s smart refrigerators are starting to show ads in the United States. This was announced by the company as part of a software update ...
Pringles uses absurd humor to renew “When you make pop, there is no stop”
“When you make pop, there is no stop” is one of the most popular brand slogans and deeply rooted in global culture. It is ...
Jeep uses sex as a sales argument in the 2026 Grand Wagoneer campaign
Jeep has decided to dispense with the advertising conventions that dominate the SUV segment and launch itself fully into a campaign where sex becomes ...
Fundación Aladina promotes the construction of Casa Aladina, a day center for children with cancer and their families
Last February, Fundación Aladina presented its Casa Aladina project, a comprehensive day center for children and adolescents with cancer, their families and survivors. This ...
Babaria turns a prejudice into a brand argument for its shampoo with a campaign that simulates an onion perfume
Babaria has launched a campaign under the concept of Air d’Oignon, a fake onion perfume that, far from being marketed, acts as a creative ...
