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JCDecaux will manage the advertising of urban furniture in Barcelona for ten years
JCDecaux will be in charge of the operation and maintenance of street furniture in Barcelona, after winning the public competition called in April by ...
A fictitious northern lights fan club stars in Iceland’s new tourism campaign
The northern lights are one of Iceland’s main attractions and the country has articulated its new tourism campaign around them, designed by the agencies ...
Ikea launches a campaign without showing products, with the price as a symbol of changes in life
The superimposition of the price on the images of Ikea products is one of the most iconic elements of the Swedish brand. But now ...
Bosch relies on contextual creativity linked to time to promote its dryers
In bad weather, a good face. And also a good dryer, according to the new Bosch campaign. And the appliance brand, aware of the ...
Dolmio plays with visual metaphors of nudes to vindicate the role of sauce in pasta consumption
On the occasion of World Pasta Day, Dolmio – a brand of the Mars group – has activated an outdoor advertising campaign in the ...
Roast potato season inspires limited edition coat from Aldi UK
After what has been one of the hottest summers in history, many Britons were looking forward to the arrival of the cold. And the ...
Walmart Christmas Ad Highlights Joy Over Shopping Chaos in Fantasy Universe
Halloween celebrations have not yet concluded, but large American retailers are already anticipating the shopping season in their marketing strategies. Walmart has been one ...
Back Market once again warns of the impact of fast technology with a photographic exhibition
In April, the refurbished technology brand Back Market explored how the planet has changed between the launch of the iPhone 3G and the iPhone ...
These are the winners of the Eficacia 2025 Awards
The Spanish Association of Advertisers has presented the Eficacia 2025 Awards at a gala held at the Teatro Real in Madrid. The total number ...
Nike explores the body-mind connection with sneakers that promote calm and concentration
Nike is no longer only applying design, technology and engineering to the creation of its products, but now also neuroscience. The sports fashion brand ...
