Education

Cartel publicitario de Coca-Cola en la campaña "Shadows", que muestra una piscina con la sombra de dos botellas de la marca.
Cartel publicitario de Coca-Cola en la campaña "Shadows", que muestra una piscina con la sombra de dos botellas de la marca.

Coca-Cola celebrates 110 years of its iconic glass bottle by resorting only in its shadow

It is one of its most recognizable brand elements and also one of the longest. Coca-cola created the Bottle “Contour” In 1916 to differentiate ...
Jane Anderson
Zapatillas amarillas y rosas creadas por Fini y Victoria

Fini and Victoria combine their personalities in the cobranding of sneakers inspired by sweets

Last February the candy brand Fini He created a collection of exclusive clothing with Serra Studio and designer Mariano García, and paraded in Madrid ...
Jane Anderson
La crema Screen Block de Vaselina

Vaseline creates a special gamers cream that protects from the blue light from the screens

The powerful device light not only affects our eyes, but also our skin, and Vaseline Thailandia He wants to raise awareness and help protect ...
Jane Anderson
Dos mujeres cenando en un Vips

Vips challenges the complexity of modern restaurants in the second installment of their campaign

Vips He has found at the intersection between the modern and the classic a space to connect with the consumer authentically, and democratize market ...
Jane Anderson
Mujer joven con un cepillo de dientes en la mano, dentro de un baño.

The transcendental issues that arise when recycling is dominated, in the new Ecoembes campaign

Ecoembes His is relaunched air recycling chatbot With new functions thanks to generative artificial intelligence, and to communicate it, it is proposed “What do ...
Jane Anderson
Las influencers mexicanas Nath Castillo y Pau Florencia en respectivos vídeos de Instagram, enseñando sus rutinas de skincare con mensajes de usuarios flotantes preguntando por los lunares que presentan en la cara.

Tutorials that save lives: Roche-posay sneaks into beauty routines to raise awareness about skin cancer

“Lunars are beauty symbols, but when do they stop being?” Between 2020 and 2040 new cases of cutaneous melanoma could increase more than 50% ...
Jane Anderson
Francisco Rionda

Francisco Rionnda is the new president of the Spanish Association of Advertisers

Francisco Rionnda, General Director of Development and New Business of Alsea Iberia, has been elected president of the Spanish Association of Advertisers. The designation ...
Jane Anderson
Mujer con expresión de dolor levantando los brazos con los ojos cerrados, y un dorsal de la campaña Painathon en la camiseta.

This initiative makes the wait to receive gynecological attention into “a marathon of pain”

Thousands of women in the United Kingdom are on the waiting list of the National Health System (National Health System, NHS) to receive gynecological ...
Jane Anderson
Protagonistas de la campaña de social media de Hilton

“Hilton saved my vacation”: The hotel chain converts bad experiences in social networks entertainment

It is not difficult to navigate on social networks and run into users videos that have had bad experiences with their holiday rentals: small ...
Jane Anderson
Negocio mexicano visto desde fuera, con el característico toldo rojo de Coca-Cola sobre su entrada.

Coca-Cola pays tribute to small Mexican businesses with an ode to their red awnings

The Red Coca-Cola awnings They have become another element of the urban landscape in Mexico. They have shadow the stories of several generations and ...
Jane Anderson