Education
Groupon once again communicates the brand, focusing on Madrid and local experiences
The discount offers and coupons platform Groupon once again communicates and invests in the brand with the launch of the “Turn Life On” campaign. ...
Wallapop’s Christmas advert is an “anti-carol” performed by David Bustamante
For many, Christmas is the favorite time of year and synonymous with celebration and joy. Others associate these dates with excessive consumption and crowds. ...
Meta is sentenced to pay 542 million euros to the Spanish media for unfair competition
In December 2023, the Information Media Association (AMI), representing 83 Spanish media outlets, filed a lawsuit against Meta – owner of Facebook, WhatsApp and ...
Beatriz Navarro (Renault): “The price is important, but you also buy what is behind the product”
Curiosity is, for Beatriz Navarro, Renault Marketing Director, the key to addressing a profession in continuous change. It is essential to stimulate strategy and ...
The new sound identity of the Bank of Spain is based on a “non-evident Spanishness”
The Bank of Spain has launched a sound identity, a resource with which the organization aims to project a more open and accessible image ...
TikTok introduces wellness features that capture more usage time with mindfulness and breathwork
TikTok seeks to take another step in its user retention and time spent in the application strategy with the launch of new tools focused ...
Cambridge Dictionary chooses “Parasocial” as the Word of the Year
The connection that a person establishes with a celebrity, a character from a book, series or movie, or even with artificial intelligence. That is ...
Google Calendar now allows you to block time for tasks without faking meetings
Reunionitis: A colloquial term that describes the tendency of companies to hold excessive meetings that are often ineffective. Meeting Recovery Syndrome: focuses on the ...
Bizum resorts to uncomfortable situations to highlight the security of its payment method
Unlike other payment methods, which request personal information, Bizum only requires the phone number to exchange money, making it an agile and secure solution. ...
Adecco creates a microseries to revalue Vocational Training among generation Z
Four two-minute episodes in vertical format that are shared through social networks and focused on different jobs. This is “Profile”, the microseries that the ...
