Education
MasterCard launches its advertising business to capitalize on purchases data
The MasterCard Financial Services Technology Company has officially presented MasterCard Commerce Media, its advertising business that will allow advertisers to take advantage of the ...
Artificial intelligence is not destroying employment, according to Yale University’s analysis
Neither labor apocalypse, nor imminent disruption. Almost three years after the launch of Chatgpt, artificial intelligence has not caused any discernible structural change in ...
NTT Data integrates the Bungalow25 agency to expand Tangity’s creative capabilities
The technological consultant NTT Data has acquired the Creative Agency Bungalow25, which will be integrated in Tangity, the international marketing, sales, experience and creativity ...
Just Eat brings the debate between brain and stomach to life when ordering delivery in its new campaign
When ordering food at home, the whole body is involved. A kind of battle is established between the stomach, which asks for something comforting; ...
Pepsico faces the challenge of eliminating synthetic dyes in their products without giving up color or flavor
Pepsico is immersed in the challenge of maintaining the vibrant and recognizable appearance of iconic products such as Gatorade, Cheetos or Mountain Dew but ...
Mahou San Miguel expands its diversification with a coffee brand for hospitality
Mahou San Miguel expands its drinking proposal and diversifies its business. To beer, with brands such as Mahou, San Miguel or Alhambra; And the ...
The end of the classic model: Forrester provides agencies to lose 15% of their employment in 2026 and reconfigure their business
Forrester has anticipated a radical reconfiguration of the marketing agencies business in 2026, with a 15% loss of employment and a structural turn towards ...
Sweden launches a campaign that makes the country a medical recipe
Visit Sweden has launched a campaign that makes Sweden a medical recipe. Under the title “The Swedish Prescription”, the country proposes that its landscapes, ...
Wet cats and a bolero: this is how the shipping ships remembers its pet services
Pets do not usually like water to bathe, but to travel through it. This is what Trasmed communicates, the shipping company that offers passenger ...
Terror and humor at home: Ikea addresses intergenerational coexistence in its new campaign
Coexistence at home, especially those with different generations, can be a stressful experience. In the new IKEA campaign these tensions approach horror, but are ...
