Education
"Let’s go where you’re going"the campaign that marks the global repositioning of Mapfre
“Let’s go where you’re going”. It is the declaration of intent that Mapfre makes in its new advertising campaign in light of the company’s ...
Mapfre reflects its transformation as a company with a new visual identity
Unifying the presence globally and across all of its businesses and reflecting the transformation that the company has experienced over recent years are the ...
OpenAI delves into digital health with ChatGPT Salud, a version of the chatbot for medical consultations
Thousands of people around the world come to ChatGPT every day to ask questions related to health and well-being, making it one of the ...
The brands and products that have dominated 2025 and the trends that will shape fashion next season, according to eBay
Changes in the creative direction of luxury brands, celebrity endorsement of their products or nostalgia are some of the forces that have defined consumer ...
The AIMC starts the contest to choose a new digital audience meter in Spain
The process to determine the next digital audience meter in Spain has officially begun. With the end in December 2025 of the contract that ...
The Piel agency signs the “I wish I could” campaign to make severe atopic dermatitis visible
On the occasion of National Atopic Dermatitis Day, celebrated every November 27, the Association of People Affected by Atopic Dermatitis (AADA), together with AbbVie ...
Woodland Creatures Take Control of iPhone in Handmade Apple Christmas Ad
Apple has premiered its Christmas ad for 2025 with a piece that advocates manual creativity at a time when content generated by artificial intelligence ...
Seafood products do not involve marketing or branding in the new Pesca España campaign
Their promotions are written on wet paper. Their logos are not a show of design. And their nets are purse seine, trawl or trammel ...
Omnicom completes the purchase of Interpublic for 9 billion, creating the largest marketing and advertising group in the world
Omnicom has completed the acquisition of Interpublic after receiving all necessary regulatory approvals, thus formalizing the largest corporate integration in the recent history of ...
Mariano Rajoy: “If I returned to Moncloa I would pay more attention to communication. It was a mistake not to do so”
“Pay little attention to communication. I would have dedicated more time”. That has been the response of Mariano Rajoy, President of the Government of ...
