Education
CEOs’ confidence in business growth remains as ‘techno-resilience’ develops, according to PwC
The confidence of managers in the growth prospects of their companies remains firm despite the persistent geopolitical instability and the context of economic complexity. ...
Factorial’s upside-down canvas or how to make visible the cost of working with disconnected information
Factorial has responded to the conversation generated in recent days around its large canvas installed in Madrid. Creativity, with all the inverted copy, used ...
TikTok costs less than half than Meta per click and per lead, according to Metricool
Brands continue to overwhelmingly focus their advertising on Meta, but that dominant position does not necessarily correspond to greater investment efficiency. TikTok presents lower ...
Meta puts a face to Muse: this is how brands use their mascot to announce agreements with the AI agent
Meta introduced Muse in early September as its new personal AI agent. Unlike assistants who essentially hold conversations or answer questions, the company’s proposal ...
Patagonia offers $100 to those who encourage three people to vote in the United States elections
Patagonia wants to use its customer community to encourage participation in the United States legislative elections on November 3. The company has launched an ...
A tote bag that transforms into a life jacket in 15 seconds to warn about climate change
A seemingly conventional orange tote bag that can transform into a self-inflating life jacket in about 15 seconds. This is the proposal of Lifeline, ...
MásOrange disappears as a corporate brand and is renamed Orange Spain
The MásOrange brand disappears just two and a half years after its creation. The company that emerged in 2024 from the union of Orange ...
Lacoste enters padel with its first complete collection for this sport
Lacoste expands its sports territory. The French brand has presented its first complete collection dedicated to padel, taking a step beyond the forays it ...
Kleenex enters the beauty category with tissues to touch up and remove makeup
Kleenex wants to expand the role its products play in personal care and has put the focus on beauty. The tissue brand has launched ...
Generation Z hasn’t stopped consuming alcohol, but their habits are transforming the beverage industry
There is a general idea circulating in the sector that Generation Z consumes less alcohol than their predecessors. The change in trend is attributed, ...
