Education

Envases de Lala con palabras escritas de comida como frijoles o picadillo
Envases de Lala con palabras escritas de comida como frijoles o picadillo

Lala adapts her cream containers to the Mexican custom of reusing them to store food

There are consumer habits that brands try to promote through communication campaigns. And there are others that have been part of everyday life for ...
Jane Anderson
“Obesity is a disease”, Lilly's message to open a social conversation

“Obesity is a disease”, Lilly’s message to open a social conversation

“Obesity is a disease. It’s time to see it as such”. That is the direct and forceful message that the pharmaceutical company Eli Lilly ...
Jane Anderson
Javier Santos con un LP de Julio Iglesias y un padre con su hijo mostrando el DNI

Papa Johns brings popular language to its brand territory for the launch of its “father dough”

“Father of beautiful love”, “my father” or “they have lost their father”. The Papa Johns pizza chain has turned some popular expressions on its ...
Jane Anderson
Una mesa con el mando de la TV y el botón de Netflix, de fondo una televisión con el fútbol y al lado el trofeo de la Copa del Mundo

Netflix will exclusively broadcast the 104 matches of the 2030 World Cup in Spain and Andorra

The 2030 Soccer World Cup will be seen on Netflix. The entertainment platform has announced the acquisition of the exclusive audiovisual rights for Spain ...
Jane Anderson
Marquesina de ING en Madrid

This is how ING communicates its new flagship in Madrid: references to Columbus and a Candlelight concert

ING has inaugurated a flagship in Madrid. With 1,820 square meters distributed over four floors and a terrace, the open space on Paseo de ...
Jane Anderson
Apple launches Home View, a new smart home device

Apple launches Home View, a new smart home device

Apple has presented Home View, a new smart home device with a seven-inch screen and with which it expands its ecosystem of products and ...
Jane Anderson
"In Marketing we must foster a culture of risk. There is no other way to find out how we can do it better"

“In Marketing we must foster a culture of risk. There is no other way to find out how we can do it better”

“In Marketing we must foster a culture of risk. There is no other way to find out how we can do it better” Laia ...
Jane Anderson
Manos tirando de una soga

The 5 tensions of the labor market: stability, flexibility, trust, capacity and culture

The dynamics of the work environment have changed substantially in recent years, first as a result of the impact of the pandemic and now ...
Jane Anderson
Silueta de una mujer trabajando y sale humo rojo de su espalda

Burnout stops being a well-being problem and becomes a risk towards talent retention

Workplace burnout no longer only affects employee well-being. It is also eroding their commitment to business. That is one of the main conclusions of ...
Jane Anderson
Subway strengthens its personalization and renews its restaurants, services and positioning to drive growth

Subway strengthens its personalization and renews its restaurants, services and positioning to drive growth

Subway aims to double its presence in EMEA (Europe, the Middle East and Africa) over the next five years, and to achieve this, it ...
Jane Anderson