Education
Jägermeister and Ofensa bring the brand’s codes to dental jewelry with exclusive grillz
Jägermeister has brought its brand imagery to a medium popular among Generation Z: grillz. The company has teamed up with Ofensa, a studio specialized ...
“We say Mahonesa”: Helios’ multichannel strategy to claim the origin of its products
There are those who say “mayonnaise” because they were born in France; Others say “mahonesa”, because they claim that it arose in the town ...
Ana Botín sneaks into IShowSpeed’s live show and takes the opportunity to ask her to open an Openbank account
“The JP Morgan of EuropeThis is how Ana Botín, Executive President of Banco Santander, has presented Banco Santander to the popular American content creator ...
Play-Doh bets on the “kidult” trend with its first products for adults
The game is not just for children. It is an identity, emotional and social language that adults increasingly integrate into their daily lives with ...
Linkedin is the platform with the most long content generated by AI, according to a Pangram analysis
Writing generated by artificial intelligence has spread across the main social platforms, but it has not done so in a homogeneous way. Linkedin is, ...
Nathalie Picquot leaves Banco Santander after five years
Nathalie Picquot, who until now served as Global Director of Corporate Marketing, Brand Experience and Digital Engagement at Banco Santander, has left the company, ...
Fi uses AI to shoot a dog commercial in territories where no team could follow them
Fi, a company specialized in pet technology, has launched Fi Ultra, a dog tracker that works with T-Satellite and Starlink and allows you to ...
ChatGPT demonstrates the capabilities of its new voice model to senior audiences
OpenAI has launched GPT-Live, a new generation of voice models that bring artificial intelligence ever closer to a real conversation. It is based on ...
An inverted reflector reinterprets beach culture to remember the importance of prevention
An oversized book cover inspired by ’70s tanning lights, but inverted to reduce UV exposure. That is the formula that the organization Melanoma Canada ...
“They have good things, but if the world were mine, I wouldn’t invest a euro in social networks”
“I love the advertising profession, but perhaps I have dedicated little time to what is not working” Elisa Brustoloni, CEO of Dentsu X, is ...
