Education
Škoda turns to a prehistoric creature to present its new electric Peaq
Škoda has launched a new global campaign to present the Peaq, its new electric vehicle and the model that the brand defines as the ...
Miguel Ángel Pascual is the new Marketing Director at Pernod Ricard Spain
Pernod Ricard Spain, a company that markets brands such as Beefeater, Ballantine’s, Absolut and Ruavieja, has appointed Miguel Ángel Pascual as the new Marketing ...
Heinz transforms football cards into ketchup and mustard packets for game days
A red or yellow card usually indicates an infringement on the field of play. Heinz has decided to change its meaning and take these ...
Google promotes the capabilities of Gemini by encouraging the creation of “out of office” postcards
Andalusian Tourism has already used it for its tourism promotion, and KitKat to launch a new invitation to take a break. The automatic “out ...
The AIMC chooses Comscore as the recommended digital audience meter
The Board of Directors of the Association for Media Research (AIMC) has unanimously selected Comscore as the recommended digital audience meter for the Spanish ...
“There is hope in difficult questions”: Anthropic emphasizes its mission in new Claude ad
People have been asking complex and deep questions about artificial intelligence for years now. Some stem from concerns about the possible destruction of jobs, ...
Spanish products defy gravity in the ICEX campaign to reinforce the country’s image
Spanish elevates the everyday. This is what ICEX España Exportación e Inversiones communicates in the new creative campaign it has developed for Marca España ...
Westfield proposes a surreal trip to promote its shopping centers to generation Z
Shopping centers have long ceased to be just spaces for shopping. They are meeting points for people who provide entertainment experiences and offer a ...
Fini and Dulcesol expand their collaboration and expand their portfolios with two ice creams
Fini and Dulcesol have joined forces again with the launch of two candy-flavored ice creams. The brands expand their cobranding, a strategic collaboration launched ...
Rituals launches its own mental well-being app: soundscapes for relaxation and rest
From creams, candles and fragrances to mental health. The cosmetic brand Rituals has launched Mind Oasis, its own application focused on the intelligent management ...
