Education
Pay or watch ads to get toilet paper? The model of some bathrooms in China
Pay or view ads. It is the dichotomy that has been established in the business models of multiple industries, especially those related to entertainment. ...
New York’s Grand Central station changes its advertising to art in a “historic” exhibition
Over the last few days, New York’s Grand Central station has undergone one of its biggest transformations in decades. The dozens of advertising spaces ...
Marketing investment grew in 2024, but fell short of forecasts and points to stagnation
Investment in marketing in Spain reached 33,841 million euros in 2024, according to the AMES study prepared by the Spanish Marketing Association (AMKT) and ...
Orange installs a cabin from which you cannot leave to make the digital divide visible in Spain
In an increasingly connected society, one in three people in Spain still does not know how to navigate digital environments. The Orange Foundation wanted ...
Foster’s Hollywood is repositioned around fun and disconnection with "Fun wins!"
The American food chain Foster’s Hollywood has completed a strategic repositioning process, three years after relaunching the brand seeking to enhance its presence in ...
When the brand accompanies the business: a conversation with Alejandro Hermo, CEO of Goiko
It is not possible to have a good brand strategy if the marketing area does not have influence over what happens in the field ...
Maintaining brand relevance is the constant challenge. Senior management is becoming more aware every day
More than 200 professionals from the Spanish marketing industry shared learnings and conversations at Visa Marketing Now 2025, a meeting promoted by Visa and ...
The Argentine channel TyC Sports pays tribute to the referees with a fun love story
Soccer players have millions of followers around the world. The referees, on the other hand, not so many. But they find at least one ...
Llaollao positions itself around enjoyment and posits its frozen yogurt as an ally of spontaneity
In a market full of options, whether it’s the movie to watch on streaming platforms or the food to order at home, indecision has ...
Scars and swellings sculpted in bronze: Frida makes the postpartum visible with a statue
The Lindo Wing of St Mary’s Hospital in London is one of the most internationally recognized maternity areas. Mainly because figures from the British ...
