Waiting in an endless queue, camping for weeks at the gates of the venue or staying up all night to buy tickets are some of the things that live music lovers do to get tickets to concerts by their favorite artists. They are all portrayed in “Great Lengths,” the animated short film released by Spotify to promote Reserved.

The feature, launched at the end of May in the United States, seeks to help fans get tickets to performances by the groups they love. This is an experience for Spotify Premium subscribers that will identify the most loyal fans of an artist, based on factors such as reproductions, shares and other activities; and will reserve two tickets for the concerts that they can buy before the general sale.

That quality of dedicated fan is what the platform has sought to capture in the piece, launched now to publicize the advantages of Reserved. Spotify has opted for animation and surrealism to pay tribute to people’s passion for music and celebrate the commitment of fans, although sometimes this materializes in irrational behavior, such as quitting a job or selling one’s hair.

The short has been created together with the Parisian production company Remembers and has combined handmade drawing with a marker with digital animation frame by frame to create a dreamlike, but hyperrealistic universe. With this, Spotify addresses the fan phenomenon by aspiring to emotionally contact different user profiles and with diverse aspects of contemporary live music culture.

The piece, available on YouTube, is also running outdoor digital advertising spaces in large cities in the United States, such as New York, Los Angeles, Miami, Chicago and Atlanta. It also includes contextual placements near concert venues, public transport advertising and train wraps, as well as television, online video and social media advertising.