Education
PonteCara is back, the event for real networking
There is a question that, despite being uncomfortable, is symptomatic in the professional field: how many people added by Linkedin in the last year ...
Paris Saint-Germain expands its brand with a cafe on the Champs-Elysées
The Paris Saint-Germain football team has already made inroads into areas such as art, fashion and music, and now continues its ambition to become ...
Air Wick opens “The House of Fragrances” and redefines its positioning towards the creation of environments
Air Wick has created “The House of Fragrances” in Madrid, an ephemeral pop-up open to the public for one day that functions as the ...
Cushelle turns toilet paper into a medium and launches a disposable magazine to read in the bathroom
Brands are increasingly looking for new ways to enter the consumer’s daily life. Cushelle, a British toilet paper brand, has chosen to intervene directly ...
Nescafé “hacks” influencers with turquoise pixel to present its new product for generation Z
A mysterious turquoise pixel has invaded the social networks of some of the most prominent content creators in our country in recent days. Behind ...
Céline Dion’s possible return to the stage is communicated with outdoor advertising
“Pour que tu m’aimes encore” (So that you love me again), “Encore un soir” (One more night), “My Heart Will Go On” (My heart ...
AI has brought back the pulse of an industry that had been anesthetized for too long
There is an image that has been recurring to me in recent months. I participate in an event about generative AI – as an ...
Zara remains the most valuable Spanish brand, but Bankinter is the one that is growing the most, according to Kantar
The 30 most valuable Spanish brands have managed to grow despite a context marked by inflation and geopolitical instability. According to the Kantar BrandZ ...
What is tokenmaxxing: when spending more on AI is confused with being more productive
Until recently, a token was, to most, an invisible technical unit. A fragment of text processed by models such as ChatGPT, Claude or Gemini. ...
Chanel reinterprets a video clip of Kylie Minogue with Margot Robbie to promote its bags
A multiplied Margot Robbie walks through a scene that alludes to the streets of Paris and wearing different bags is the image that Chanel ...
