Education
The feeling of arriving home stars in Ikea’s new global brand campaign
Nowhere like home. That is the universal truth that articulates Ikea’s new global brand campaign, titled “There’s No Feeling Like Home” and devised by ...
Glovo announces an ERE for 750 delivery workers in the midst of a debate on the quality of service
Glovo has informed the unions of its intention to apply an Employment Regulation File (ERE) that could affect up to 750 delivery workers in ...
Air France combines craftsmanship and haute couture to continue its path of elegance and brand elevation
Taking elegance to new heights is the goal that Air France set itself four years ago, when it presented its “Elegance is a journey” ...
Banca March identifies with Juan Carlos Ferrero and the construction of successes in this campaign
At the end of 2025, the professional separation between Carlos Alcaraz and his coach, Juan Carlos Ferrero, surprised the global sports industry. It put ...
This is how Mapfre has brought its new positioning to the digital environment together with Burns
“We go where you go.” It is the declaration of intent with which Mapfre began, at the beginning of this year, a new stage; ...
7 current marketing tensions and keys to finding balance
We move in a poralized world, but neither companies nor businesses understand extremes. Effective marketing requires balancing resources, capabilities and efforts over time to ...
Opticians focus on AI and smart glasses to elevate the category towards technology
Smart glasses, with the capacity to connect to the Internet, transmit audio or take images, constitute a territory of innovation that major technology companies ...
Mediaset Spain appoints Mario Rodríguez as new President after the departure of Cristina Garmendia
The Board of Directors of Mediaset España has appointed Mario Rodríguez as the new President of the audiovisual group. The appointment took place at ...
Corona solves a weak point in its experience with files to cut along the dotted line
Drinking Corona beer following the experience proposed by the brand itself is not always easy, since the lime wedge that should accompany the drink ...
Gap promotes its spring collection with a video clip with Young Miko
Music has become Gap’s main ally in renewing the brand and connecting it with new generations of consumers. This has been demonstrated over the ...
