“I can put numbers on everything, but not everything can have a number.”

Fran Rionda, General Director of Marketing Europe at Alsea and President of the Spanish Association of Advertisers, is the protagonist of episode 004 of Light & Lightsa program of reason.Why created together with JCDecaux.

Fran transforms into a machine for generating headlines – and learnings – during a sequence walk of almost an hour through Madrid’s Retiro Park. He tells us why he has tripled the investment in Outdoor Advertising in the last year… what priority he gives to connecting Marketing with the Business… what is his position regarding Branded Content… how much social networks influence the construction of the brand… and he even goes into depth about his experience as President of the AEA.

In this episode Fran asks us to withdraw an answer, but we have left it. We have not created chapters either because surely you can create the opportunity to enjoy a complete viewing. If you don’t get it, write us an email at (email protected) and we will treat your case in a personalized way.