Education
The affiliation and reselling model: a strategic way to generate recurring digital business
In a context of digital maturity and competitive pressure, companies are looking for ways to expand their revenues without compromising their structure or distracting ...
PepsiCo renews its visual identity after 25 years to reflect the company’s transformation
PepsiCo, the company that owns brands such as Pepsi, Lay’s or Gatorade, has renewed its visual identity after 25 years with the intention of ...
“Love is a gift.” This is what the Tiffany & Co
Love is the ultimate gift, and it can be found inside Tiffany & Co’s iconic blue boxes, according to the luxury brand in its ...
“Go out and touch grass”: The North Face’s invitation to Generation Z to connect with nature
“Go out and play grass” is an expression that has become popular in recent years. It is the almost medical prescription that is given ...
Adolfo Domínguez vindicates his resistance to fads with Ilia Topuria as the protagonist
Adolfo Domínguez has launched a new advertising campaign that reaffirms his philosophy of resistance to fads, this time with the undefeated UFC fighter, Ilia ...
Highly creative ideas are the most effective, according to Warc
Creativity is a key factor for campaign performance and advertising effectiveness. Numerous investigations have concluded this over the years and new conclusions from Warc ...
Pingüino Torreblanca and Mono Madrid win again at the Ondas 2025 Radio Advertising Awards
The Ondas Awards, organized annually by Grupo Prisa through Radio Barcelona, a Cadena Ser station, have revealed the winners of their 72nd edition. The ...
PayPal integrates into ChatGPT to facilitate purchases and lead the future of agentic commerce
PayPal has announced a strategic agreement with OpenAI to integrate its digital wallet within ChatGPT, allowing users to make purchases directly from the conversational ...
From assistants to model customization: Adobe expands the creative opportunities of AI in its ecosystem
Redefine the creative process from ideation to production. That is the objective of the innovations that Adobe has introduced in terms of artificial intelligence, ...
Adobe and YouTube join forces to create Shorts with integrated professional editing
Adobe and YouTube have announced a strategic alliance to bring professional video editing directly to the YouTube Shorts ecosystem. The integration will be featured ...
