Education
Same appearance, half the quantity: a "broken glass" to reduce food waste "instagrammable"
The same appearance, but less quantity. That is the formula that the Denny’s restaurant chain in Japan has applied to reduce food waste in ...
Apple once again uses the “Mac vs. PC” formula to highlight the advantages of Safari over Chrome
Apple claims that Safari is faster, more private and secure than other browsers, and that is why it is inviting all users of its ...
Cumulative attention to advertising predicts brand results eight times better than frequency of exposure
How many times does a person need to see an ad for it to have an effect? For years, advertising planning has used the ...
Dior wants to be closer to Generation Z with a lip balm for mobile phone cases
The beauty brand Dior Beauty has already presented Holiday 2026, its makeup collection for this Christmas, inspired by the brightness of the holidays and ...
Mitsubishi makes it rain on one of its cars to demonstrate its driving on wet roads
Rain is one of the weather conditions that most influences driving, especially in regions where heavy rainfall is part of daily life. In Malaysia, ...
Big brands allocate an increasingly smaller proportion of their income to advertising, according to Warc
It is estimated that global advertising investment will grow by 11.9% this year, reaching $1.34 trillion, according to Warc forecasts. However, an analysis by ...
The You First agency completes its integration into Gersh and will operate under the same global identity
You First, the Spanish talent representation and brand service agency in sports and entertainment with an international presence, is now operating permanently and globally ...
Only one in four consumers remember collaborations with brands and influencers, according to Kantar
Influence marketing has established itself as one of the main communication tools for brands, but its ability to generate memory raises some questions. Only ...
“I was not proud of the previous recipe”: the CEO of Yatekomo promotes a change in the noodles
“I wasn’t very proud of our previous Yatekomo, now I am”. It is not common for the head of a company to publicly acknowledge ...
Virgin is looking for its new “Head of Yes”: six months saying yes to experiences around the world
Saying yes to an unexpected trip, an adventure that seemed impossible or an experience that would normally be passed up. That is the attitude ...
