Fini and Dulcesol have joined forces again with the launch of two candy-flavored ice creams. The brands expand their cobranding, a strategic collaboration launched this year that represents, on the one hand, the reinforcement of Dulcesol’s commitment to the ice cream category, in which it has been present since 2020, with new references; and on the other, the diversification of Fini’s catalog with the development of new products.
The new collaboration materializes in two different ice creams: one with Jelly Kisses flavored cream and another with Wild Strawberry flavored ice. According to the brands in a statement, the two proposals are designed to accompany the summer and capitalize on moments of consumption marked by craving, immediacy and impulse, a space in which both Fini and Dulcesol fit naturally. The ice creams will be available in the impulse channel in Spain and Portugal, that is, in kiosks, gas stations, beach bars and transit establishments.
“With these two references we have innovated, transferring the flavor of our most recognizable sweets and transcending the ice cream category.“; commented Antonio Felices, Marketing Director EMEA/APAC at Fini, in the statement. “Summer is the perfect time to launch it and Dulcesol has been our perfect accomplice”.
For their part, Dulcesol assures that the launch reflects their way of understanding innovation, their listening to the consumer and their ability to develop attractive proposals. “With the help of Fini, we add two references that combine very recognizable flavors with formats designed to be enjoyed in an easy, refreshing way and at any time.“said Juan Parets, head of the Dulcesol Ice Cream category at Vicky Foods.
The development of this range of ice creams occurs just a few weeks after launching the first collaboration between the brands, which resulted in the creation of two pastry references: the Mini Snack with Jelly Kisses flavor and the Bracito with Tubes Sour strawberry flavor. At the time they pointed out that these products reinterpreted the snack from the perspective of indulgence, flavor and convenience; and that united Dulcesol’s experience in pastries with Fini’s most recognizable flavor universe.
The ice creams now presented represent a strategic move for both brands. In the case of Fini, it marks the first time that it has transferred its flavor to a complete ice cream, which continues to expand both its product portfolio and its brand universe into new territories.
However, it is not the first time that it combines its products with ice cream. In June, together with KFC, it presented the Fini Boom flavor ice cream, which included a sachet of its Sparks sour candy as a topping.
For its part, the collaboration expands Dulcesol’s range of ice creams, launched by the company six years ago as a formula to diversify its proposal beyond pastries, bakeries and pastries, and seeking to explore moments of consumption during the summer months. The two new references expand this line with new flavors and communicate their commitment to innovation.
The collaboration is part of the growth strategy of both brands, supported by innovation and the development of new products. In the case of Fini, the most notable recent launch has been Mochis, which combined the flavor of its sweets with the traditional Japanese sweet. For its part, Dulcesol has expanded its pastry offering with muffins or biscuits, and its bakery offering with hamburger buns or brioche hot dogs.
In addition, Fini is trying to enhance its notoriety, market positioning and cultural relevance through alliances. Over the last few months, in addition to the aforementioned collaboration with KFC, he has also collaborated with Victoria on the design of some sneakers; with Lacasitos in a special nougat inspired by their sweets; or with Papa Johns in the creation of some sweets.
