Education
Netflix claims to have more than 10 million viewers in its plan with advertising in Spain
Netflix’s ad-supported subscription plan is now three years old and since then it has not only opened a relationship window between advertisers and viewers, ...
Average retail investment would reach $200 billion in 2027, according to Warc
Global investment in average retail could reach $200 billion in 2027, according to Warc predictions. However, its pace of growth is slowing as advertisers ...
Humor and disgust, a different way to promote haute couture jeans
Neither picking your nose nor eating a sandwich that someone has thrown on the ground and pecked by a pigeon prevents two women from ...
Pantone launches its first color palette generator with Microsoft Artificial Intelligence
Pantone and Microsoft have joined forces to launch the Pantone Palette Generator, a new AI-powered conversational tool that transforms the way designers create color ...
Ikea’s Christmas ad calls for quality time and reminds us of the importance of being present
In a context full of distractions and moving at a speed that is often difficult to manage, being present and dedicating quality time to ...
The same day that Shein opens its physical store in Paris, France begins the process to ban its e-commerce
Shein has taken its first physical step in Europe and has done so surrounded by serious controversy. The same day that the Chinese brand ...
The Forum of Renowned Brands and the Spanish Rugby Federation collaborate to promote the Spain Brand
The Forum of Renowned Spanish Brands (FMRE) and the Royal Spanish Rugby Federation (RFER) have signed a collaboration agreement with the aim of promoting ...
Abundance, speed and “half confidence”: when noise dulls clarity and erases the meaning of what we see
Do you ever feel like the avalanche of news paralyzes you instead of helping you understand? Do you think you can trust what you ...
L’Oréal, SAMY and Autocontrol train the industry in the new influencer code
Since last October 1, the Spanish advertising industry has a new Code of Conduct on advertising through influencers, promoted by Autocontrol, the Spanish Association ...
Fairy godmothers and the magic of gifts, in the Marks & Spencer
Instead of congratulating the holidays with a single Christmas advertisement, this year the British department store chain Marks & Spencer has chosen to deploy ...
