Education
Lexus and the restaurant Diseño begin an alliance around excellence with an edible press release
A press release served on a plate, accompanied by a multi-sphere of pesto, tomato powder and basil bubbles. This is how Lexus Spain and ...
FIFA turns the grass of the World Cup final into a collector’s item
T-shirts, balls, scarves… Football fans will now also be able to add grass to the list of merchandising related to the World Cup. And ...
BMW appoints Carlos Martínez Gil as Marketing Director for Iberia
BMW has appointed Carlos Martínez Gil as the new Marketing Director for Iberia, a position he will occupy as of September 1. He has ...
Ikea turns one of the tactics of modern football into discounts for sofas
In recent years, one of the most peculiar images of modern football has become common in free kicks. While several players form the barrier, ...
The audience and professionals react to the viral moment of Ana Botín and Speed
Before an audience of more than 200,000 active live accounts, which has multiplied over the hours thanks to social networks, Ana Botín has promoted ...
Jägermeister and Ofensa bring the brand’s codes to dental jewelry with exclusive grillz
Jägermeister has brought its brand imagery to a medium popular among Generation Z: grillz. The company has teamed up with Ofensa, a studio specialized ...
“We say Mahonesa”: Helios’ multichannel strategy to claim the origin of its products
There are those who say “mayonnaise” because they were born in France; Others say “mahonesa”, because they claim that it arose in the town ...
Ana Botín sneaks into IShowSpeed’s live show and takes the opportunity to ask her to open an Openbank account
“The JP Morgan of EuropeThis is how Ana Botín, Executive President of Banco Santander, has presented Banco Santander to the popular American content creator ...
Play-Doh bets on the “kidult” trend with its first products for adults
The game is not just for children. It is an identity, emotional and social language that adults increasingly integrate into their daily lives with ...
Linkedin is the platform with the most long content generated by AI, according to a Pangram analysis
Writing generated by artificial intelligence has spread across the main social platforms, but it has not done so in a homogeneous way. Linkedin is, ...
