Campofrío has announced the appointment of Claire Pinel, whose most recent position was Senior Marketing Director at Coca-Cola for Asia and the South Pacific, as the new Marketing Director for Spain. She replaces Juana Manso, who has held office since March 2023 and has been linked to the Campofrío group for almost two decades through other brands such as Navidul.
As the company has explained, the incorporation of Pinel will be focused on accelerating the development of the portfolio, which includes brands such as Campofrío, Navidul, Revilla and Oscar Mayer; as well as to promote its long-term growth and differentiation.
Campofrío values Pinel’s experience in portfolio management and business transformation
Campofrío highlights the extensive international experience of the board. “Throughout his international career he has held different management positions linked to marketing and business transformation, leading growth strategies, managing large brand portfolios in highly competitive environments and strategic projects aimed at strengthening the connection with consumers and generating value for the business.”; they have expressed.
Clair Pinel has training in agricultural engineering and also in leadership, management development or digital transformation. His professional career began in 1998 in the commercial and brand management area of Unilever in Paris, and expanded three years later with his joining Danone in Barcelona, also involving himself in brand and portfolio management.
In 2009 he joined Coca-Cola, where he has developed global and local positions and responsibilities: from Brand Management at Fanta for Southwestern Europe from Madrid; passing through the Vice Presidency of Business Transformation in Mexico or the Marketing Directorate for the ASEAN region (Association of Southeast Asian Nations).
According to Campofrío’s announcement, Juana Manso has said goodbye to the company where she has worked for almost 20 years with a few words on social networks. “I close an 18-year stage in Campofrio. 18 years of having learned to lead some of the most iconic consumer brands in this country“, he noted. “We did it with rigor, with enthusiasm, with a great sense of duty…and humor. With data and creativity”.
He has also taken the opportunity to thank the team for their work, and has announced that he will begin a new stage “that excites and is faced with the baggage of everything learned and also with intact curiosity and great desire”.
