Education
Coca-Cola will combat the unwanted loneliness of older people together with Grandes Amigos
Unwanted loneliness is recognized by the WHO as a public health problem, since it entails emotional risks, such as depression, and physical risks, such ...
From stadium to global luxury brand: the Bernabéu consolidates its own identity
The Bernabéu stadium has completed a transformation process, which beyond the structural remodeling, has also included the consolidation of its own brand, with specific ...
Printers express their emotions in Ricoh’s “Dreaming Ric” campaign
Ricoh Spain has chosen the language of cinema to rethink the relationship between technology and emotion at a time when the printing sector coexists ...
American Eagle Highlights Intergenerational Appeal with Martha Stewart in Christmas Ad
From Sydney Sweeney’s 28 years to Martha Stewart’s 84. The fashion brand American Eagle wants to highlight its intergenerational appeal by using the businesswoman ...
Uber turns silence into a creative resource to highlight its electric mobility
Uber has decided that, in an environment saturated with messages and sound stimuli, silence can be the most eloquent resource. The company has presented ...
The Argentine city of Santa Fe creates an inclusive flag to bring identity closer to people with visual disabilities
The Argentine city of Santa Fe has launched a new flag. It was officially raised on November 14, coinciding with the 452nd anniversary of ...
A concealer unleashes a parody love story in Maybelline’s Christmas ad
A concealer sparks a love story between neighbors, but not even the quality of her makeup is able to hide the surprising secret she ...
ChatGPT is already a shopping assistant. The shopping research function arrives at the doors of Christmas
ChatGPT has launched a new functionality designed to accompany users in their purchasing processes. This is “Shopping Research”, an integrated tool that allows you ...
Uber’s Christmas ad draws on nostalgia to consolidate its presence on the outskirts of the city
After exploring waiting as a narrative resource in its campaign last fall, Uber is now amplifying its emotional strategy with its first major national ...
Adobe and Real Madrid expand their alliance to offer personalized experiences with AI to fans
Real Madrid and Adobe have announced the expansion of their global alliance – effective from the end of 2021 – with the aim of ...
