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These are the Agencies of the Year in the Eficacia 2024 Awards
PS21 and OMD have been distinguished with awards for Creative Agency already Media Agency of the Yearrespectively, in the Efficiency Awards 2024. Both were ...
Johnnie Walker wins Gold for Best Branded Content Action at the 2024 Eficacia Awards
The Branded Content and fiction creation studio, Ramen Studio, and Johnnie Walker, together with their agency PHD Media, premiered the second season of “Keep ...
The McDalena is the Best Tactical Action of the Eficacia Awards 2024
McDonald’s has received Gold in the category Best Tactical Actionto in the Efficiency Awards 2024for the campaign “Don’t call me Muffin, call me McDalena.”designed ...
Majorica and Pikolín achieve the Golds for the Brand and Product campaign at the Eficacia 2024 Awards
The campaign “Classic Meets Today”by Majorica, has been awarded Gold in the category of Best Brand, Product or Service Launch Campaign in the Efficiency ...
Samsung and Unoentrecienmil win in Social Purpose and NGO at the Eficacia 2024 Awards
“Technology with Purpose”, of Cheil Spain for Samsunghas received Gold in the category Best Demonstration of Social Brand Purpose in the Efficiency Awards 2024. ...
Magnum and Lola Mullenlowe win the Best International Campaign at the Eficacia 2024 Awards
“Stick to the original”, devised by Lola Mullenlowe for Magnumhas received Gold in the category of Best International Campaign in the Efficiency Awards 2024. ...
Mahou’s “Labels” are the Best Regional or Local Campaign in the Eficacia 2024 Awards
“Etiquetas”, by the creative agency &Rosàs for Mahou, with Tango and Zenith Media as collaborating agencies, has been chosen by the jury of the ...
This is the ranking of leading agencies in the Eficacia 2024 Awards
This edition of the Eficacia Awards has left us with honors of 40 trophies -excluding the special recognition and including both the Grand Prize ...
Pingüino Torreblanca and the Mono Madrid campaign for Movistar alarms, Ondas 2024 Radio Advertising Awards
*Faith of errors: In a first version of this news it appeared that the “Summer packaging” campaign had been designed by iProspect. The information ...
More quantity and price adjustments: the measures of big brands to correct ‘shrinkflation’ and win back customers
In times of economic complexity, many brands try to reduce costs and tighten profit margins, and to do so they apply techniques such as ...
