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Rosa Tous is chosen as best business leader at the National Marketing Awards
The jury of the National Marketing Awardsconvened by the Spain Marketing Association, has granted recognition in the special category of best business leader to ...
Ikea wins gold for its sales strategy at the National Marketing Awards
IKEA has received gold in the sales strategy category in the PNational Marketing Remios, Convened by the Spain Marketing Association. His proposal stands out ...
Calvo takes a gold for its advertising and communication at the National Marketing Awards
Bald has received gold in the category of advertising and commercial communication of the National Marketing Awardsconvened by the Spain Marketing Association. Its proposal ...
Sanitas stands out in the National Marketing Awards for Innovation in its Value Proposal
Gold in the innovation category in value proposition of the National Marketing Awardsconvened by the Spain Marketing Association, has fallen to Sanitas The specialized ...
Airbnb shows what “home” means after a disaster
“Home Lives on” is the new campaign of Airbnb.org that puts face and emotion to one of the most urgent crises of the present: ...
The agency DM9 admits irregularities in its case winner of Grand Prix in Cannes Lions
“We discovered a series of errors in the production and delivery of the video that accompanies one of our cases awarded at the Festival. ...
The 7 Sins Marketing or Sermon by Fernando Machado in Cannes Lions
Of the laziness not fighting for brilliant creative ideas, to pride to believe that one knows everything, going through the envy to want to ...
McDonald’s makes the traffic jams a consumption opportunity through the use of traffic data
McDonald’s wants to convert the daily journey of thousands of New Zealand drivers into a consumption opportunity almost snapshot through its new outdoor advertising ...
Green Light to the acquisition of IPG by OMNICOM under the prohibition of coordinated advertising boycots
The Federal United States Commerce (FTC) has announced that it has concluded its antimonopoly review of the proposal for the acquisition of Interpublic by ...
Lego reimagines Father’s Day demonstrating that the best gift is not the object, but the shared moment
In a market like that of Arab Emirates, where Father’s Day barely occupies space in the collective imaginary, Lego He has sought to resignify ...
