Education
Thousand naked and green -painted volunteers: the artistic installation driven by Alhambra beers
Within the framework of his centenary, Alhambra beers has promoted an unprecedented artistic intervention in Andalusia. The brand has collaborated with Spencer Tunick, an ...
A multisensory store backwards: the differential proposal of the Marvis dentifriques brand
The bathtub, the armchair or the washbasin are suspended from the ceiling, while the spider lamp “hangs” from the ground becoming a counter. This ...
Netflix and AB Inbev establish a global co-marketing agreement
The AB Inbev brewery group, owner of Budweiser brands, Stella Artois or Quilmes, has established a global and multiannual co-marketing agreement with Netflix. In ...
Cupra offers to assume traffic fines to encourage the adoption of electric cars
“The next time you see a camera don’t hide, smile“ It is the invitation they make from Cupra to Spanish drivers to lose the ...
This collection of clothing is made with garbage to clean the London channels
The independent agency Dude London has presented a “garbage” campaign, but for a purpose. He has created a collection of clothing made from waste ...
There is a gap between brands and consumers when it comes to digital advertising, according to Kantar
The “Media Reactions 2025” study, prepared by Kantar from a global survey to more than 21,000 consumers and about 1,000 marketing professionals, highlights an ...
A chess game becomes alert signal to raise awareness about Alzheimer’s
Alzheimer affects more than 55 million people worldwide, according to WHO, and early detection can delay its progression, improve quality of life and facilitate ...
B3TTER FOODS resorts to comparative advertising to build brand and positioning
Comparative advertising is not usual in Spain. It is a risky strategy, both for the reaction that can cause among the rivals, and because ...
A sculpture and a donation: this bank converts a baseball game into a brand experience with purpose
Sporting events have become a fertile terrain for brand marketing strategies. The possibility of offering exclusive experiences by capitalizing user passions is key to ...
AI could boost world trade in 37% by 2040, according to the WTO
In a context marked by geopolitical uncertainty, digital fragmentation and resurgence of protectionist policies, artificial intelligence emerges as one of the lights for the ...
