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PCComponentes launches “Marcianos vs. Murcians”, a campaign that values its human treatment
The Spanish PCComponent Technology E-Commerce wants to consolidate its identity and relationship with customers. To do this, he has launched the “Marcianos vs Murcian” ...
Ralph Lauren Lanza Ask Ralph, his Agent of AI who imitates the experience of buying with a stylist
The way of buying online has not changed significantly in the last two decades. Many brands continue to trust that their products are attractive ...
Heinz points out a revealing resemblance between french potato containers and his logo
Heinz has launched a new global campaign under the motto “Family look?” (Is it familiar to you?), In which a visual finding that reinforces ...
Brandan microphones: the simple but strategic Miu Miu’s movement in the creators’ economy
Almost more excited about the microphone than by the fragrance they expose. Thus the influencers and content creators have been shown to which the ...
Social networks, AI and physical store define the new global retail
The global consumer has changed. Purchase decisions are no longer taken by desire or convenience, but also by necessity, economic caution and perceived impact. ...
A “100” advertisement: John Lewis celebrates a century of British culture with a visual tribute
John Lewis celebrates this year the centenary of his historic commitment “Never Knowingly Undersold” and has launched an ambitious advertising campaign signed by his ...
Bellami puts the focus on trust and self -expression for its first global hair extensions campaign
Hair extensions are often perceived as artificial or inaccessible. An image that Belami considers limited and that seeks to transform with its first global ...
92% of marketing directors in the United Kingdom would change their profession for the weight that technology has in their role
More than 90% of marketing directors in the United Kingdom recognize that they would not have chosen this race if they had known to ...
The singer Leire Martínez "detach" from Van Gogh’s ear in the new Wallapop campaign
Leire Martínez, who for 17 years was a vocalist of Van Gogh’s ear, his departure from the band announced last October, causing a musical ...
The budget dedicated to PR and the perceived value of communication agencies grows, according to Scopen
Advertisers consider that their communication agency contributes, on average, to grow their business by 16%. And the budget that allocates public relations has grown ...
