Education


Uber’s Christmas ad draws on nostalgia to consolidate its presence on the outskirts of the city
After exploring waiting as a narrative resource in its campaign last fall, Uber is now amplifying its emotional strategy with its first major national ...

La Gula del Norte plays with the expectation towards Cristina Pedroche’s dress in its Christmas advertisement
The New Year’s Eve Bells are a cultural phenomenon in Spain and Cristina Pedroche has become an emblem of them through the dress she ...

From popular expression to product: the “Fino Fino Filipinos” are born
The expression “fine, fine, Filipino” It has been in the Spanish collective imagination for decades to refer, in a colloquial and humorous way, to ...

Google Pixel highlights the zoom of its phones by recreating “Love Actually” in its Christmas ad
22 years after its release, the actors of the film “Love Actually” have reunited. They have done it in the Google Pixel Christmas advertisement, ...

A story about vicarious violence interpreted by Ester Expósito: the Ministry of Equality campaign for 25N
Under the pretext of asking his partner to marry him, a man uses a video of Ester Expósito to actually emotionally blackmail his girlfriend ...

Xbox and Crocs join forces to co-brand footwear for video game lovers
Xbox game console controllers can no longer only be worn in your hands, but also on your feet. And the Microsoft brand has joined ...

Madrid City Council renews its visual identity seeking simplification
Madrid City Council has a new visual identity, which was unveiled on Saturday, November 22 during the Christmas lights lighting ceremony. The renewal, which ...

“Madrid loves you as you are, without drugs”: the City Council highlights the invisible effects in an awareness campaign
The drug breaks you, it isolates you. Drugs divide you and disorder you. The drug shrinks you, suffocates you, empties you. It forgets you, ...

Payboy, a magazine that warns of the increase in cases of sextortion among minors
There is a new “magazine” on the Belgian market. Is called payboyalthough its mission is substantially different from the emblematic Playboy to which it ...

