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Influencer Marketing is consolidated in Spain as an engine of visibility for brands, according to Scopen
Influencer marketing continues its evolution as a strategic discipline in the ecosystem of Spanish brands. This is reflected in the second edition of the ...
Doritos and Cheetos “get naked” in a new version without artificial colors or flavors
New versions of Doritos and Cheetos will soon hit shelves in the United States, and they will be ones that won’t stain your fingers ...
Rexona relaunches its claim with “it never leaves you” to position itself as an ally of everyday tensions
“Rexona does not abandon you” is one of those advertising phrases that are part of the collective imagination. Now, Unilever’s deodorant brand is relaunched ...
Nike creates pop-up soup store in China to connect with runners
Running fans in China can replace isotonic drinks with a comforting broth thanks to Nike. The sports brand has created an ephemeral space in ...
Jeff Bezos returns to the front line as Co-CEO of AI startup Project Prometheus
Jeff Bezos, Founder of Amazon and one of the richest people in the world, returns to the front line of business activity after resigning ...
Some facts about kidults: a booming segment driven by gaming and fandom
For decades, adulthood has been defined as the moment when the game ends. Work, routine, stability and seriousness made up the structural script. But ...
Grupo Bimbo shields the term “Donut” with a ruling from the Supreme Court
Grupo Bimbo has ended litigation that began in 2017 to defend its iconic Donuts brand against the use of the term “Donut” in the ...
What’s behind Suchard’s Christmas advert
Suchard’s Christmas advertisement has been constructed from a meticulous sensitivity towards Spanish cultural codes. An example of this are two everyday objects such as ...
Atresmedia celebrates the power of Television to turn everyday life into an event
“Let’s be honest, we all like to be on TV.”. Despite an increasingly fragmented attention landscape and a growing consumption of multi-screen media, television ...
Kiabi makes the leap to B2B with Wekrew, its new brand of customizable clothing for companies
French clothing brand Kiabi has announced the launch of Wekrew, a new division dedicated exclusively to the B2B market. The objective is to offer ...
