Education

Imagen en blanco y negro de una mujer comiendo un helado
Imagen en blanco y negro de una mujer comiendo un helado

“Find Your Summer”, among the five best strategic marketing campaigns in the world

The campaign “Find your summer”, Issued by the Agency Lola Mullenlowe for Magnum, It is one of the five Grand Prix granted this 2025 ...
Jane Anderson
tres amigos en un bar tras el bote de aceitunas serpis

Serpis olives resort to everyday humor to stand out as a snack that “never fails”

The olive and pickled company Cándido-miró Serpis He wanted to make a leap in promoting their products with the aim of placing them in ...
Jane Anderson
Philips promotes repair by releasing component design for 3D printing

Philips promotes repair by releasing component design for 3D printing

For the reuse and circular economy, Many users choose to repair their device and utensils instead of buying new ones. However, sometimes the process ...
Jane Anderson
Nombre de Banco Santander reemplazado por contraseña

Banco Santander remembers the value of passwords with an inverse marketing action

If in the online environment you do not properly protect your personal information and your identity, they may disappear. To give visibility to the ...
Jane Anderson
A Boomerang canvas: Babaria and KFC have joined their creative paths with an innovative approach to outdoor advertising

A Boomerang canvas: Babaria and KFC have joined their creative paths with an innovative approach to outdoor advertising

An “intervened” canvas on the street and “disinterged” on social networks. Babaria and KFC They have intertwined their advertising paths in a disruptive specific ...
Jane Anderson
unas manos escribiendo y dibujando en una mesa colaborativa

Marketing and Continuous Learning: The case of the agency-school

The word “transformation” has been overwhelmed to oversize. It is not the only one. “New”, “Sustainable”, “Wow Effect” … are terms that have been ...
Jane Anderson
Klarna turns back in AI and hires human talent again for customer service

Klarna turns back in AI and hires human talent again for customer service

After praising the potential of the artificial intelligence To perform all kinds of tasks, even replacing humans in certain jobs, the CEO of Klarnathe ...
Jane Anderson
Papa León XIV

The challenges of artificial intelligence have influenced the name of Pope Leo XIV

The Catholic Church already has a new Pope, with its own vision of the challenges facing the institution and the world. Robert Prevost, now ...
Jane Anderson
"It's not a break, it's growth": LinkedIn recognizes the skills acquired during maternity casualties

“It’s not a break, it’s growth”: LinkedIn recognizes the skills acquired during maternity casualties

Time management, concentration capacity, creativity and negotiation skills. They are not only skills that can be acquired in the best business school, but also ...
Jane Anderson
bodegón de botellas de fuze tea en una mesa

Fuze Tea communicates that the arrival of its brand has driven 10% the volume of tea ready to drink in Spain

The category of tea to drink (RTD for its acronym in English – Ready-to-Drink) It is registering a very positive evolution in Spain, according ...
Jane Anderson