Education
Anthropic turns a New York kiosk into a space to think and disconnect from digital noise
At a time when the discourse around artificial intelligence moves between fascination and fatigue, Anthropic – the company that created the Claude chatbot – ...
American Express also launches its own advertising platform
The capitalization and exploitation of their own data by companies directly or indirectly linked to commerce is leading to the development of their own ...
Uber turns waiting into a love story to connect with new suburban audiences
Uber has turned something mundane like wait time into an emotional brand statement. With its new campaign “There Are Drivers in Your Area”, the ...
Spotify gives rhythm to advertising with “Tunetorials”, an album for marketing professionals
“How to develop a multi-format campaign” or “How to reach your target audience”. They are not the titles of the lessons in an advertising ...
The Sharpener becomes advertising support for the launch of “Ghost of Yōtei”, the new PlayStation video game
The sharpener, an iconic figure in the Spanish urban imagination, has stopped announcing his whistle through the streets to become an advertising vehicle for ...
Domino’s renews its identity: new colors and a name that evokes the appetizing
Domino’s wanted to make its visual identity as appetizing as its pizza and has promoted a rebranding to modernize its image and better connect ...
Amazon installs medication vending machines in its One Medical clinics
Amazon continues to expand its presence in the healthcare sector with an innovation that reconfigures the experience of picking up medications. Starting in December, ...
McCann will be in charge of Mapfre’s new global brand campaign and remains its creative partner in Spain
The relationship between Mapfre and McCann is consolidated and expanded. The agency has been the winner of the competition called by the insurer for ...
Some companies are adopting a shoeless policy to improve well-being and creativity
Socks, slippers and even foot warmers are beginning to form part of the dress code in certain technology offices in the United Kingdom and ...
Duolingo launches its own advertising platform
The language learning platform Duolingo joins the trend of proprietary advertising platforms, which Mastercard and American Express have recently joined. The objective of all ...
