Last year’s Suchard Christmas ad relied on stop-motion and craftsmanship to reflect the various ways of celebrating the holidays through a group of small, endearing puppets. The Mondelēz International brand recovers them for this year’s greetings, and combines them with the presence of real people to launch a message of unity, hope and joy.
Suchard has once again worked together with the creative agency Ogilvy to expand the creative and aesthetic universe that it illuminated for Christmas 2025. If the advertisement at that time showed a succession of individual ways of experiencing the holidays, this time the campaign evolves to bring together the festive rituals under one roof, giving rise to Suchard’s particular community of neighbors.
The campaign is articulated under the claim “Let’s continue sharing the flavor of Christmas”
For this, he has counted on the actor Fernando Tejero, who revives his role as the goalkeeper Emilio in the emblematic series “No one lives here.” He acts as a common thread and link to the stories that happen in a building that houses neighbors with very different realities: traditional families, new encounters on Christmas Eve, those who return home or those who begin a new stage in a new home.
Unlike previous occasions, Suchard innovates and instead of presenting a single spot, he opts for three individual pieces – of which he has already shared two – but connected by the same narrative structure and a common message. Each ad shows a different way of celebrating Christmas, emphasizing the brand’s message of diversity and plurality; and also communicates a different product from Suchard’s portfolio, such as chocolates or traditional nougat. All of this articulated under the claim “Let’s continue sharing the flavor of Christmas.”
The ads recover some of the images used in Suchard’s Christmas ad last year and whose creative process we shared in reason.Why. On that occasion, the company had the Pangur animation studio, which created up to forty different figures and created dozens of accessories in materials such as silicone or felt. This involved a team of seamstresses who made tiny-scale clothing and fine arts professionals who molded faces and wigs.
The campaign, as explained by the brand, seeks to appeal to the feeling of belonging and community and encourage consumers to share special moments with family and friends, and also neighbors. “This year we wanted to show that there is not just one way to experience Christmas, but many. Different doors and different realities that share the same landing, all of them connected by Suchard”, commented Cecilia Rosi, Brand Manager of Suchard, in a statement.
As usual, Suchard’s Christmas campaign includes the launch of a new product. In this case it is the new Suchard Biscoff, a bar that combines white chocolate and the flavor and crunch of the Biscoff cookie.
On the other hand, it continues with its usual Christmas raffle with the classic tablets, so that this year, as it is announced, 51 prizes will be distributed through numbers printed on the packaging: a grand prize of 100,000 euros and 50 prizes of 1,000 euros. And to communicate this, it has created its own chorus, which reinvents the brand’s emblematic jingle to convey the dynamics of the promotion.
