Education
From the gym to longevity: five trends that are changing the way we understand fitness
For decades, much of the fitness industry has built its proposition around relatively easy-to-visualize goals: lose weight, gain muscle, run faster or lift more ...
“Advertising cannot create a need, but it can create the narrative universe of the people who consume a brand”
“Advertising cannot create a need, but it can create the narrative universe of the people who consume a brand” Tomás Ostiglia, Chief Creative Officer ...
Pope Leo XIV warns again about AI: “We run the risk of losing our humanity”
Pope Leo XIV has once again placed artificial intelligence among the great challenges of our time. Four months after dedicating a good part of ...
Forrester previews the next big advertising market: ads in AI conversations and smart glasses
The model that has driven the growth of some of the largest media and technology companies over the last decade is beginning to find ...
Generation Z returns to the cinema in search of different social experiences
Cinema was one of the media hardest hit by the consequences of the pandemic, seeing its audience reduced to a minimum as a result ...
Enrique Tomás gives a lesson in family succession: a year of transition and an “irreversible” decision
Taking a step aside from a family business is not just about deciding who will take the place of someone who has led it ...
The sense of belonging emerges as a purchase driver in Food and Beverages
Recommendations from influencers, compare user opinions or search for product information. Social networks are a fundamental part of the current customer journey, so much ...
OpenAI brings back its three grandmothers to show that ChatGPT also executes actions
OpenAI once again turns to SJ Mendelson, Lavelle Roby and Constance Brenner, the three veteran actresses with whom it presented the capabilities of its ...
Vogue brings robots to the runway in a show dedicated to the value of human craftsmanship
Vogue has chosen one of the great international fashion showcases to reflect on the place of human creativity at a time marked by the ...
This short about Don Quixote was created with Magnific, 120 shots in 12 weeks and 10 people
Eleven minutes of animation, 120 shots and twelve weeks of production with a team of ten people. These are the figures behind “The Sad ...
