Education
Social networks, AI and physical store define the new global retail
The global consumer has changed. Purchase decisions are no longer taken by desire or convenience, but also by necessity, economic caution and perceived impact. ...
A “100” advertisement: John Lewis celebrates a century of British culture with a visual tribute
John Lewis celebrates this year the centenary of his historic commitment “Never Knowingly Undersold” and has launched an ambitious advertising campaign signed by his ...
Bellami puts the focus on trust and self -expression for its first global hair extensions campaign
Hair extensions are often perceived as artificial or inaccessible. An image that Belami considers limited and that seeks to transform with its first global ...
92% of marketing directors in the United Kingdom would change their profession for the weight that technology has in their role
More than 90% of marketing directors in the United Kingdom recognize that they would not have chosen this race if they had known to ...
The singer Leire Martínez "detach" from Van Gogh’s ear in the new Wallapop campaign
Leire Martínez, who for 17 years was a vocalist of Van Gogh’s ear, his departure from the band announced last October, causing a musical ...
The budget dedicated to PR and the perceived value of communication agencies grows, according to Scopen
Advertisers consider that their communication agency contributes, on average, to grow their business by 16%. And the budget that allocates public relations has grown ...
Uber Eats wins the Emmy Award for Best Ads
Following his successful role in the series “Succession”, actor Brian Cox has become a usual face of advertising in recent years. And his collaboration ...
Sérum de Medusa and a bubble gun: this skincare routine satirizes with beauty trends
A jellyfish sting serum that is applied by a bubble gun. It is the ridiculous product that has devised the Coats cosmetic brand to ...
Reddit also wants to be a search engine
With artificial intelligence transforming the way we seek information on the Internet, some technological companies, such as OpenAi, are developing their own search capabilities. ...
Atresmedia Buy Clear Channel in Spain
The exclusive Clear Channel has sold their business in Spain to the Atresmedia group. An operation that is valued at 115 million euros, as ...
