Education
Uber turns waiting into a love story to connect with new suburban audiences
Uber has turned something mundane like wait time into an emotional brand statement. With its new campaign “There Are Drivers in Your Area”, the ...
Spotify gives rhythm to advertising with “Tunetorials”, an album for marketing professionals
“How to develop a multi-format campaign” or “How to reach your target audience”. They are not the titles of the lessons in an advertising ...
The Sharpener becomes advertising support for the launch of “Ghost of Yōtei”, the new PlayStation video game
The sharpener, an iconic figure in the Spanish urban imagination, has stopped announcing his whistle through the streets to become an advertising vehicle for ...
Domino’s renews its identity: new colors and a name that evokes the appetizing
Domino’s wanted to make its visual identity as appetizing as its pizza and has promoted a rebranding to modernize its image and better connect ...
Amazon installs medication vending machines in its One Medical clinics
Amazon continues to expand its presence in the healthcare sector with an innovation that reconfigures the experience of picking up medications. Starting in December, ...
McCann will be in charge of Mapfre’s new global brand campaign and remains its creative partner in Spain
The relationship between Mapfre and McCann is consolidated and expanded. The agency has been the winner of the competition called by the insurer for ...
Some companies are adopting a shoeless policy to improve well-being and creativity
Socks, slippers and even foot warmers are beginning to form part of the dress code in certain technology offices in the United Kingdom and ...
Duolingo launches its own advertising platform
The language learning platform Duolingo joins the trend of proprietary advertising platforms, which Mastercard and American Express have recently joined. The objective of all ...
DoorDash turns the stadium camera into advertising support with former soccer player Carlos Vela as the protagonist
During the Los Angeles Football Club match on October 5, DoorDash surprised fans with a live advertising action that blurred the lines between sponsorship, ...
Heinz France creates a haute couture dress to celebrate the passion for ketchup
Heinz considers its ketchup to be much more than a tomato sauce. He already considers him a cultural icon with the ability to inspire ...
