The Association of Communication Directors (Dircom) has held the ninth edition of the Dircom Ramón del Corral Awards, in which it has recognized the 24 best corporate, institutional and brand communication projects created and disseminated in Spain.
The gala, held at the Calderón Theater in Madrid, distinguished initiatives from companies and institutions such as BBVA, CaixaBank, Iberdrola, Repsol, Aqualia, Ecoembes, ESIC, Ilunion, Moeve, Naturgy and Banco Sabadell, among others.
In this edition, 263 applications were submitted, of which 66 projects were finalists. The works have been evaluated by a jury made up of 45 professionals from the corporate, institutional, academic and media fields. The 2026 edition also had 24 categories, incorporating new features such as Best Communication Campaign with AI and Comprehensive Communication in Public Institutions.
Naturgy has been recognized in the new category Best communication campaign with AI
Among the notable awards, Banco Sabadell has obtained two awards for its projects linked to communication in the context of a hostile takeover, in the Communication and Senior Management and Comprehensive Communication in Large Companies categories. Naturgy has been recognized in the new category Best communication campaign with AI for “Communication Campaign: Los Reyes Magos”, while AIReF has received the award in Comprehensive Communication in Public Institutions for “AIReF: Comprehensive Communication. Dissemination with rigor”.
Joaquín Mouriz, President of Dircom, highlighted at the gala the strategic role of communication in the current context. “The award-winning projects demonstrate that communication is today a decisive function to generate trust, manage reputation and help organizations respond rigorously in increasingly complex environments.”
The edition also marked the end of Javier Fernández del Moral’s time as president of the awards jury, after nine years directing the evaluation of the projects. Starting with the next edition, José Manuel Velasco, former president of Dircom and a leading communications consultant, will take over.
Winners of the Dircom Ramón del Corral Awards 2026
Since its creation in 2018, the Dircom Ramón del Corral Awards have established themselves as one of the main national references to recognize the best practices in corporate, institutional, internal and brand communication. In this ninth edition, the winning projects reflect some of the great current challenges of the profession: reputation management, sustainability, internal communication, public affairs, the relationship between senior management and communication, artificial intelligence or the need to clearly explain complex realities.
Purpose and Brand Communication
In the Communication of Purpose category, the award went to Hospital Sant Joan de Déu, for “Patients without diagnosis”.
In Brand Image, recognition has gone to Animaj and Burson, for “Pocoyó: the return of an icon Made in Spain”.
In Product or Service Communication, the award went to ESIC University, for “GUILTY”.
In Rebranding, the award went to Nealis, for “Rebranding with purpose. From Grupo Gimeno to Nealis.”
Events
In the Internal Event, the award went to BBVA, for “BBVA Go Further”.
In External Event, the recognition has gone to Mahou and True PR, for “Mahou’s cane among the twenty icons of Madrid”.
Internal Communication
In the Motivation and Engagement in Companies or Organizations category, the award went to Ecoembes and Roman Reputation Matters, for “Reverde – A new Internal Communication for a new Ecoembes”.
In Care of Employees in Companies or Organizations, the award went to Moeve, for “Digital Accessibility in Internal Channels”.
Multimedia
In Audio Strategy and/or Podcast Development, the award went to Lidl and Keepers, part of Apple Tree, for “Los frescoes de Lidl”.
In Native Campaigns on Social Networks, recognition has gone to Choví, Apple Tree and Keepers, for “Brava”.
In Corporate Video, the award went to Repsol and Warner Music Spain, for “Documentary multimedia – Todo Cambia”.
In Digital Support, the award went to Radisson Hotels and Apple Tree, for “Creator Hub”.
Artificial intelligence
In the new category Best Communication Campaign with AI, the award went to Naturgy, for “Communication Campaign: Los Reyes Magos”.
ESG
In Social Commitment, the award went to CaixaBank, for “Impressive. Disability Day 2025”.
In Environmental Commitment, the recognition has gone to Ecovidrio and ILUNION Social Communication, for “The Mari Rosa Effect”.
In Good Government, the award went to the Junta de Castilla y León and Puentia Comunicación, for “Territorial and demographic sustainability CYL”.
In the Sustainability Report, the award went to Aqualia, for “The blue thread that unites us.”
Crisis Communication
In Crisis Communication, the award went to Iberdrola, for “Cybersecurity, for my colleagues. For me first.”
Lobbying and Public Affairs
In Lobby and Public Affairs, the recognition has gone to Bolt, Marcas de Restauración, España de Noche, Cerveceros de España, TimeOut, Talento para el Futuro and Harmon, for “The city moves us.”
Communication and Senior Management
In Communication and Senior Management, the award went to Banco Sabadell, for “The power of leading the story in a hostile takeover”.
Comprehensive Communication
In Comprehensive Communication in NGOs, the award went to the Spanish Red Cross Foundation and Archetype Spain, for “#HumanitarianConversations”.
In Comprehensive Communication in Public Institutions, the recognition has gone to AIReF and Viewpoint, for “AIReF: Comprehensive Communication. Dissemination with rigor.”
In Comprehensive Communication in SMEs, the award went to Prodigioso Volcán, for “Integral Communication of Prodigioso Volcán”.
In Comprehensive Communication in Large Companies, the award went to Banco Sabadell, for “The power of communication in a hostile takeover”.
