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Heineken opens an “exchange bar” so that beer costs the same even when traveling abroad
Heineken has turned an everyday economic barrier into a marketing opportunity with “Bar De Change”, an initiative developed together with the LePub Johannesburg agency ...
Punky returns: La Menorquina turns its iconic ice cream into a “social movement” to start a new stage
Punky, the emblematic toucan-shaped ice cream from La Menorquina is not going away, even though the brand had said so a few weeks ago. ...
Perwoll detergent turns lost luggage into a fashion collection that promotes the care of clothes
Perwoll, the detergent brand owned by the German group Henkel, has found a new communication territory in lost airport luggage. Together with HeimatTBWA, the ...
Advertisements with lab-created skin: this is how Avon communicates its advances in research
The beauty brand Avon, belonging to the Natura group, is embarking on a process of transformation and repositioning as a technology company for women’s ...
Alejandro Rodríguez, new Marketing and Franchising Director at Dunkin’ Spain
Dunkin’ has announced the appointment of Alejandro Rodríguez as the new Marketing and Franchising Director in Spain, within the framework of a reorganization aimed ...
“Like a Golf, it is not a Golf”: Volkswagen promotes itself on the competition’s windows
In the surroundings of a brand store it is common to see a competing establishment. This is especially noticeable in restoration, but also in ...
Estonia stands out in Europe and refuses to prohibit minors’ access to social networks
Estonia has become, along with Belgium, one of the few countries in the European Union that have refused to join the so-called Jutland Declaration, ...
Six international and simultaneous urban concerts announce the launch of the Cupra Raval
Cupra has officially presented its new Raval model, which is its first 100% electric car produced in its factory in Martorell (Barcelona) and defined ...
Ikea opens the search for its new marketing manager in Spain after the departure of Gabriel Ladaria
The departure of Gabriel Ladaria from Ikea to ING is beginning to materialize in the structure of the Swedish company. After almost two decades ...
La Roche-Posay proposes subsidizing sun protection as a labor right with “Buoni Sole”
The dermatological beauty products brand La Roche-Posay has launched “Buoni Sole” in Italy, an initiative that presents sun protection as a work right and ...
