Education
Heineken proposes turning neighborhood communities into meeting points for football fans
Heineken proposes to transform the relationship between neighbors based on a shared passion: football. Within the framework of its campaign “Where there are fans, ...
Visa withdraws its sponsorship of Milan Fashion Week due to the use of fur
In February of this year, Milan Fashion Week welcomed Visa as an official sponsor of the event. Just two months later, the company has ...
Securitas Direct becomes Verisure to unify its brand globally
The alarm and protection systems company Securitas Direct, which is part of the Verisure group -formerly Securitas Direct Verisure-, has changed its name to ...
O Boticário launches “Code Her”, a bot that uses AI to protect women against image manipulation
The Brazilian beauty brand O Boticário has launched “Code Her”, an initiative that uses artificial intelligence as a protection tool against one of the ...
Adobe launches a wizard that allows you to run complete creative flows with a single prompt
Adobe has introduced Firefly AI Assistant, a new assistant based on artificial intelligence that introduces a change in the way of working with creative ...
“There is no bigger advertisement than the one that appears on TV”: Atresmedia defends the medium as the most effective showcase for good advertising
When an advertisement hits television, the name of the creatives disappears. They become “the creators of…”, because the medium has the capacity, thanks to ...
BYD electric cars ironize the price of gasoline in the “Millionaires” spot
BYD, one of the world’s largest manufacturers of electric vehicles, has launched “Millionaires”, a new piece within its “Costs Little to Go Far” campaign, ...
Starbucks integrates into ChatGPT and opens a new path in the way of ordering coffee
Artificial intelligence could help American consumers choose their next Starbucks order. And the company has launched a beta version functionality in ChatGPT to provide ...
Good Rebels integrates Advisors and reinforces its commitment to connecting reputation and business
Zigzag left. To right: José Manuel Gutiérrez, Founder of Asesores; Bárbara M. Ramírez, Head of social creative at Good Rebels; Juan Luis Polo, Founder ...
A theft of probiotics in the style of “La casa de papel” is Enterogermina’s commitment to entertainment to boost its differentiation
How far could we go to protect the original and unrepeatable? In the case of Enterogermina Brasil, the probiotic brand of the pharmaceutical company ...
