Education

The trend toward moderation in alcohol consumption, or “zebra striping,” and the opportunities it provides for brands
The trend toward moderation in alcohol consumption, or “zebra striping,” and the opportunities it provides for brands

The trend toward moderation in alcohol consumption, or “zebra striping,” and the opportunities it provides for brands

Alternating between alcoholic and non-alcoholic drinks during the same social occasion is not new. Yes, it is, however, the term it is receiving in ...
Jane Anderson
Emoticonos sobre teléfonos

The new emojis that could reach keyboards at the end of 2025

In the face of increasingly audiovisual communication, the options for graphic resources to express oneself evolve every day. Unicode, entity that standardizes character design, ...
Jane Anderson
Persona utiliza Adobe Acrobat en una tablet

Adobe creates a special Acrobat offer to facilitate NGO processes

Adobe has launched Acrobat for Nonprofita new proposal with which Adobe Acrobat offers, as well as Adobe Express, non-profit organizations at a reduced price. ...
Jane Anderson
Hombre con cara pixelada ofrece una rueda de prensa

ViiV Healthcare calls for references to make HIV visible and normalize in its new campaign

“If your idol said he had HIV, what would you think?”. That is the question raised ViiV Healthcare Spain in his new campaign. A ...
Jane Anderson
Lavadora en un cuarto de baño

LG offers “lifetime warranty” on parts of some appliances as a sustainability measure

Concern about the impact of consumption on the environment is leading many users to look for products that pollute the least and are most ...
Jane Anderson
Casa del Libro's Christmas ad thrills with Truman, a lonely monster who finds refuge

Casa del Libro’s Christmas ad thrills with Truman, a lonely monster who finds refuge

Love, friendship, meetings… They are synonymous with Christmas, but what happens to those who spend it in loneliness? This is the case of Truman, ...
Jane Anderson
Shall we move forward? BBVA launches a campaign that invites dialogue with Banco Sabadell about the takeover bid

Shall we move forward? BBVA launches a campaign that invites dialogue with Banco Sabadell about the takeover bid

While waiting for the CNMV to authorize the public acquisition offer (OPA), BBVA has launched a campaign where its shareholders invite those of Banco ...
Jane Anderson
una pareja se mira sonriendo

The moments we will want to return to tomorrow, in Codorníu’s Christmas advert

He christmas advertisement from Codorníu Once again this year, it reiterates the call to celebrate the small-big moments of everyday life, under the claim ...
Jane Anderson
Ilustración abstracta de escaleras y plantas

Communication of purpose: transparency in achievements, as well as challenges

Reputation, employee motivation or the satisfaction of seeing the positive impact, both on society and the environment, are some of the benefits that brands ...
Jane Anderson
Casa de Trancas y Barrancas

“El Hormiguero” and Airbnb create an experience in the house of Trancas y Barrancas

The accommodation rental platform Airbnb For some years now, it has been betting on the economy of consumer experiences with the aim of differentiating ...
Jane Anderson