Education
“It has to be a sandwich”: this is how Heinz adapts to Spain his campaign that highlights the link with the flavor
The hamburgers with ketchup and the sandwich with mayonnaise. It is the unwritten rule in which Heinz He has decided to rely for his ...
With socks, candles and cookies: thus celebrate San publicito the agencies
As every last Friday of January today takes place on the day SAN PUBLITOone day that the advertising industry of our country celebrates with ...
Cortefiel takes messages about what “costs” sometimes giving
The Spanish fashion firm Cortefiel has launched a new action on the occasion of the celebration of Valentine On February 14, in order to ...
Alibaba launches a new AI model and says it is better than those of Openai and Deepseek
The career of the IArtifice NTerligencel He has never been as competitive as in recent days. After the launch of the latest model of ...
The Ordinary dismantles the myths of the cosmetic industry with scientific evidence in its new campaign
The beauty industry has traditionally been surrounded by a certain secretism. Knowing the ingredients of a product that we apply to our skin or ...
“Beauty & AMP; Belonging ”, the film with which Sephora explores the purpose of beauty
Sephora He has been at the Sundance Festival. And not only adorning the faces of celebrities, filmmakers or producers, but with their own film. ...
Zity disappears as a brand and integrates into the Mobilize Share ecosystem
The carsharing company Zity, that began operating in Madrid more than seven years ago, will disappear as a brand when integrating into the ecosystem ...
The price of the Super Bowl ads exceeds 8 million dollars for the first time
30 seconds of advertising in the Super Bowl This year they will cost more than 8 million dollars. That is the price at which ...
Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
In a moment of transformation for marketing, marked by algorithms and generative artificial intelligence, pressure grows to achieve results, especially in the short term. ...
The new “hybrid hierarchy”: when performance is compensated with flexibility and teleworking
He telecommuting It is becoming a privilege. As bigger and larger companies are requiring their employees who work five days a week from the ...
