Education
Charlize Theron scales billboard to promote Netflix movie “Apex”
Outdoor advertising has long been more than just posters or static images on billboards and billboards. The medium has become an experiential platform whose ...
Birkenstock expands its brand and launches a collection of vegan nail polishes
Birkenstock continues to expand its brand territory with the launch of a nail polish collection within its Care Essentials line. The initiative introduces a ...
Plenitude brings dark mode to outdoor advertising to reduce energy consumption
Plenitude has launched “Dark Mode Ads”, an initiative that proposes a change of focus in outdoor digital advertising: optimizing energy consumption through creativity. Developed ...
ColaCao and Jordi Roca reinterpret churros with chocolate in a collaboration with Rocambolesc
ColaCao has presented “Churros con ColaCao by Jordi Roca”, a collaboration with the Catalan chef that reinterprets one of the most recognizable binomials of ...
Save the Children launches Saveflix, a solidarity subscription model inspired by digital platforms
Save the Children has presented Saveflix, a new solidarity subscription model that transfers the logic of digital platforms to the social sphere. The proposal ...
Decathlon uses a robot to reclaim the human experience in the outdoors
Decathlon, through its Quechua mountain brand, has launched “Beyond the Tests”, an international campaign developed together with the Orès France agency that uses the ...
Adidas displaces Nike in the London marathon and opens a new stage in sports marketing
On Sunday, April 26 in London, athlete Sabastian Sawe made history by becoming the first person to run a marathon in less than two ...
Lacoste turns Paris into a playground where fashion and sport merge
Lacoste has presented “The Run”, its new global campaign with which it recovers the iconic claim “Life is a Beautiful Sport” to update its ...
Sergio Méndez is the new CEO of the Tango agency
Sergio Méndez, until now Director of Institutional Relations and Services for Artists at Warner Music Spain, has been appointed new CEO of the Tango ...
Ikea Canada highlights its storage products by organizing the “chaos” of other brands
Organizing the objects that are part of a home can bring great physical and mental benefits. And the same thing happens in advertising, as ...
