Education
In the face of an economy based on doubt, truth emerges as a competitive advantage for brands
Globalization no longer works as it used to. For decades, big brands built their strength on a relatively stable combination of scale, awareness and ...
OpenAI creates trompe-l’oeil outdoor advertising to promote ChatGPT image generation
What would this façade reimagined by ChatGPT look like? That is the question that OpenAI answers in its new advertising campaign to promote ChatGPT ...
Ten legal and ethical keys to using AI in marketing without losing control
“We are going to try to explain the legal issue related to marketing and AI in a dynamic way, without going into many technical ...
Cervezas Victoria encourages fans to visualize the victory of the National Team with artificial intelligence
Visualization theory argues that recreating images, sensations and possible scenarios in the mind can help enhance skills and face challenges. It is what Cervezas ...
WWF invites you to join the Forest Selection to protect the common home
Soccer, within the framework of the celebration of the longest World Cup in history, is being a source of inspiration for brands of all ...
The mystery of what Vini Jr. hears stars in Apple’s new ad for its Airpods
What Vini Jr. is listening to in his headphones, or rather, what he is not listening to is the question that Apple poses in ...
The majestic spectacle at the Sagrada Familia: lights, drones and an unprecedented broadcast
A superlative display of lights, a heavenly choir and the magic of drones have given shape to the majestic inauguration of the Tower of ...
Just Eat selects EssenceMediacom as its media agency in European markets
Just Eat Takeaway has chosen WPP Media agency EssenceMediacom as its new global media agency following a tender process. The decision represents a reorganization ...
Nestea invites you to “flow” in its first campaign with Mono Madrid
Nestea launches a new stage of communication in Spain with “Fluye con Nestea”, a creative platform that redefines the brand territory around a more ...
Banana from the Canary Islands “gets” into Pedri’s suitcase in this communication from Adidas for the World Cup
Some sunglasses, a bottle of water and Plátano de Canarias. That is what, according to Adidas, the footballer Pedri carries in his luggage to ...
