Education
Measures against redflation: the PSOE proposes requiring reporting if the quantity is reduced and the price is maintained
He Socialist Parliamentary Group has presented a bill in the Congress of Deputies with the intention of promoting the modification of the General Law ...
JCDecaux will not continue with the acquisition of Clear Channel in Spain
At the end of May last year, the French outdoor advertising multinational JCDecaux announced the purchase of its competitor’s operation in Spain Clear Channel ...
Investment in marketing grew in 2023 for the third consecutive year and exceeded 31,000 million euros
The investment in marketing in Spain In 2023 it stood at 31,891 million euros, which represents an increase of 4.9% compared to 2022, as ...
Prioritizing short-term ROI ignores half of the impact media can generate, according to Warc
A context of economic complexity and a fragmented media landscape pushes marketing professionals to focus the measurement and the results in the short term. ...
Commercial radio and television stations sue Meta for unfair competition
The Union of Open Commercial Televisions (UTECA) and the Spanish Association of Commercial Broadcasting (AERC) have filed a joint lawsuit against Goal for unfair ...
Lo Mónaco is back: the mattress brand is relaunched under new ownership
At the beginning of this year it was known that Lo Monaco Groupa company from Granada that had a turnover of more than 100 ...
Donuts repositions itself with Ogilvy with “Tú, a tu Donuts”
Donuts has given a twist to its communication strategy. From the hand of the creative agency Ogilvy has launched “You, your Donuts”; the campaign ...
Google India turns information search into a massive interactive game
“Did you know that…?” It is a question that awakens curiosity and invites you to know more about something. It is also what has ...
The second part of “Andalusian Crush” invites you to surrender to the wealth of Andalusia, to the rhythm of Hans Zimmer
Just one year after breaking the codes of tourist communication with “Andalusian Crush”, Andalusia Tourism has presented the second part of the campaign with ...
Netflix expands its viewing experience with Moments, to save favorite scenes
A rescue sequence, a kiss scene or a dramatic dialogue. Sometimes, there are certain parts of series and movies that remain etched in our ...
