Education
74% of Gen Z fans say eSports brands influence their purchases
eSports have established themselves as one of the environments with the greatest capacity to capture the attention and influence the purchasing decisions of Generation ...
7Up launches Pink in Spain to accompany the enjoyment of summer
7Up adds pink to its color palette to launch Pink, its new variety of sugar-free soft drinks in lemon-lime and raspberry flavors. After its ...
Reddit highlights human conversations on its platform in its first brand campaign
The social network Reddit has launched “People are the best”, its first major brand campaign. Created together with the creative agency Mischief, it focuses ...
BMW promotes itself on electric chargers with vehicle-activated campaigns
If you are not charging an electric BMW, the brand will show you its advertising while you charge your vehicle. That is the strategy ...
Rolex opens a boutique at more than 3,000 meters above sea level in the Swiss Alps
Tents in a forest clearing or in the shape of a luxury cruise ship; Retail is finding in the location of establishments a formula ...
Authentic connection “destroys” Hinge in new dating app campaign
Cleaning up after a party, watering a garden or accompanying the doctor. These are some of the small moments you can feel connected to ...
Lufthansa, Adidas and the German National Team create a tracksuit for first class passengers
Three iconic brands with German roots have united around sports, fashion and exclusivity. The airline Lufthansa has created a collection tracksuit in collaboration with ...
Greenpeace renames the London Underground and makes Shell “sponsor” the heat wave
Baker Street has temporarily become “Baking Street”, Tottenham Court Road has become “Hottenham Court Road” and London Bridge has become “London’s Burning”. Greenpeace UK ...
The 15 Spanish works that have triumphed at Cannes Lions 2026
The Spanish advertising industry has received a total of 43 Lions at Cannes Lions 2026. Our country closes another edition of the international festival ...
Adidas shoes for people with Down Syndrome win the Grand Prix of Innovation
The Supernova Rise 3 Adaptive, Adidas’ first high-performance running shoes for people with disabilities, have been awarded the Grand Prix of Innovation at Cannes ...
