Education
Mbappé leaves Nike and signs for On to promote his entry into football
Kylian Mbappé ends his relationship and bond with Nike to begin a new stage with On. The Swiss sports clothing and footwear company has ...
Eight keys to the relationship between creativity and effectiveness, according to Warc
Are the most creative campaigns also the most effective? The fifth edition of “The health of creativity”, the analysis that Warc carries out based ...
Ax laughs at luxury in perfumery with an exaggerated packaging for its deodorant
A can of Ax surrounded by an ornamental, oversized and really unnecessary packaging. This is the proposal of “The Lynx Holder”, the new Unilever ...
Bizum portrays the mistakes of the first times to communicate your late arrival for in-person payment
Bizum wants to make paying in a store with your mobile phone as natural as sending money to a friend. The company expands the ...
A shooting with Adriana Lima to the rhythm of “Unbelievable”: the fall advertisement of El Corte Inglés
El Corte Inglés presents its autumn-winter 2026 collection with Adriana Lima as the protagonist, continuing the relationship with the Brazilian supermodel after she was ...
Coca-Cola appoints Úrsula Mejía Vice President of Marketing for Spain and Portugal
Coca-Cola has appointed Úrsula Mejía Melgar as the new Vice President of Marketing for Spain and Portugal, as we have been able to confirm ...
Anthropic opens office in Madrid and appoints Cristina Pitarch Country Manager for Spain
Anthropic reinforces its presence in Europe with the opening of its first office in Spain. The artificial intelligence company that created Claude has chosen ...
The European Union proposes to prohibit social networks for those under 13 years of age and limit their use until 15
The European Union wants to establish new common rules for minors’ access to social networks. The President of the European Commission, Ursula von der ...
Alaska and Mario are two aliens in the new Nescafé Dolce Gusto campaign
Two aliens arrive on Earth looking for the most advanced technology and end up on the couch drinking coffee. It is the story with ...
Foot Balance brings footfall analysis to the beach using sand as a natural scanner
Looking at the footprints we leave when walking on the sand is a common gesture on the beach. Foot Balance, a brand specialized in ...
